Month: September 2018

Campaign Collective launches The Rooftop news site

Stuart Mitchell

The social enterprise Campaign Collective have launched a new website called ‘The Rooftop’ on the 14 September. The website and social channels will help charities and campaigners connect with the general public and get their positive stories heard in what is often a negative mainstream media climate. Funded by social enterprise Campaign Collective, the site will feature an upbeat story everday about the positive change that charities, social enterprises, universities, trade unions and the public sector are making to the world. Simon Francis, Founder Member of Campaign Collective, said: “One of the biggest…

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Pearson Launches National Campaign to Inspire Adults to Turn Their Childhood Passions into Careers

Stuart Mitchell

The changing nature of work and skills are making life-long learning more important than ever. Even with education more accessible than ever before, nearly half of American workers (49%) still say their current role isn’t related to their childhood passion. That’s the issue Pearson, the digital education company, is addressing with its new campaign, “Dare to Learn, Dare to Change.” Launching today, the campaign celebrates the brave people who have taken the step to change their lives, empowering millions more adults to rediscover what they are truly passionate about and…

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National Geographic Takes “Planet or Plastic?” Initiative Back-to-School

Stuart Mitchell

As the amount of plastic in the ocean continues to grow, National Geographic asks kids and families to join them in tackling the pressing plastic problem as they head back to school. Launched in May, National Geographic’s Planet or Plastic? campaign – a multiyear initiative aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters in the world’s oceans – has already made headlines in asking consumers to make a choice: Choose the planet over single-use plastic. Now, with the launch of Kids vs.…

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End Allergies Together Launches A Public Service Announcement “Give and Go” To Promote Action When Anaphylactic Reactions Occur

Stuart Mitchell

End Allergies Together (E.A.T.), a non-profit organization that funds research to help solve the growing food allergy epidemic, has joined forces for a second time with award-winning advertising agency BBDO New York to produce a Public Service Announcement called “Give and Go” to promote the importance of giving epinephrine and going to call 911 during anaphylaxis, a severe allergic reaction to food that can be fatal.  Starring Hall of Fame football player Jerome Bettis, the PSA will empower people to know what to do when a severe food allergy reaction strikes.…

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