Month: September 2018

New emBRAZEN Wines Honor Trailblazing Women of the Past And Celebrate Women Who Are Affecting Change Today

Stuart Mitchell

emBRAZEN wines take inspiration from extraordinary women of the past who dared to shatter convention. Available nationwide, the trio of California wines, including a Chardonnay, Cabernet Sauvignon and Red Blend, each feature a historic female pioneer who defied convention and sought to bring about positive change in the world. The labels come to life through augmented reality driven by the Living Wine Labels app, as each heroine shares her personal story. emBRAZEN is more than just a wine brand. It’s a call to arms, encouraging women to reclaim their narratives and…

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Survey: 4 in 10 brands deliver ads on unsafe sites

Stuart Mitchell

Research from Sizmek has revealed the extent of brand safety concerns among marketers, with 38% admitting to having delivered an advert on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also showed that only 61% of marketers currently have a third-party brand safety solution/partner in place on their digital campaign. This new research from Sizmek is the first in a series of three reports focusing on the challenges that marketers face in the current digital landscape. Barriers to…

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American Heart Association And The Helmsley Charitable Trust Announce $6.5 Million Commitment To Expand And Enhance Stroke Care In Nebraska

Stuart Mitchell

The American Heart Association/American Stroke Association has announced a statewide commitment of $6.5 million for its Mission: Lifeline Stroke initiative to expand and enhance stroke care in Nebraska. The foundation of this new initiative is a three-year grant of $5.35 million from The Leona M. and Harry B. Helmsley Charitable Trust. Mission: Lifeline is the American Heart Association/American Stroke Association’s community-based initiative to develop systems of care to improve outcomes for heart attack and stroke patients. These systems bring together hospitals, emergency medical services and first responders, communications and regulatory…

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TRX® Celebrates The Universal Power Of Movement In New #MADE2MOVE Campaign

Stuart Mitchell

TRX® have announced #MADE2MOVE, a new campaign that celebrates the universal beauty of human movement, regardless of body type, shape, or size. The campaign will feature inspirational content, showcasing how movement transforms our lives, defines who we are, and allows us to achieve our goals. For years the health and fitness industry has sold a bill of goods to consumers about getting shredded, having six-pack abs, or getting that “beach body.” With #MADE2MOVE, TRX challenges the preconceived notions of the industry by celebrating healthy movement as both a universal right…

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McCann Recognized as Most-Innovative Agency by Adweek

Stuart Mitchell

McCann has been recognized as the most innovative agency at Adweek’s 2018 Project Isaac Awards, receiving both the most awards in total and the best-in-show Gravity Award for National Geographic’s “Astronaut Reality Helmet.” This is the second time in three years that McCann has taken the Gravity Award for the year’s best innovation, last winning it in 2016 for Lockheed Martin’s “Field Trip to Mars” group VR campaign. In addition to the Gravity Award, McCann’s other four awards include two more for National Geographic and two for State Street Global Advisors’…

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