Month: September 2018

Grey New York and National Park Foundation bring park sounds to you in new campaign

Stuart Mitchell

The National Park Foundation, the official charity partner of the National Park Service has launched PARKTRACKS, an innovative audio experience that lets listeners listen to rock – like, an actual rock – and be transported to national parks across the country. The concept was developed and produced by Grey New York. The PARKTRACKS pilot, launched at a pop-up in Seattle, brings a singular function to a pair of wireless headphones: turn noise canceling on and listen to uninterrupted bliss straight from America’s National Parks, captured by the National Park Service’s Natural Sounds and Night…

Read More

Aflac Announces Formation of Advisory Council for the Aflac Childhood Cancer Campaign

Stuart Mitchell

Aflac, the leader in voluntary insurance sales at the worksite in the United States, today announced the creation of an advisory council of highly respected authorities in childhood cancer and related fields, as well as individuals directly impacted by pediatric cancer. Together, they will provide expert perspectives to help guide the Aflac Childhood Cancer Campaign, which aims to provide innovative care and support to each of the more than 15,000 children newly diagnosed with cancer each year in the U.S. The goal of this campaign is to help build a…

Read More

Meanness is on the Rise: New Campaign Pushes Back

Stuart Mitchell

In an effort to combat both online and offline bullying, the Ad Council has released Because of You, a new Bullying Prevention message aimed at heightening self-awareness and reflection among teens. The new work encourages teens to consider the impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive culture. Because of You is timed around two crucial moments for the issue–back to school season and Bullying Prevention Month in October–and inspires teens to start the year off right. The creative shows teens sharing honest…

Read More

Scope launches campaign for equality as half of disabled people feel excluded from society

Stuart Mitchell

Disability charity Scope has launched a campaign for equality and is urging everyone to show their support after new research revealed half of disabled people feel excluded from society. The findings have been published today in a report by Scope which reveals how undervalued and disconnected from society many disabled people feel. Based on Opinium polling of 2,000 working age disabled adults, the research reveals:   Two in five (41%) working age disabled people don’t feel valued by society Less than half (42 per cent) think the UK is a good…

Read More

Pepsico Fulfills Its Promise to Latin American Women and Launches “Women With Purpose” in a 6th Country

Stuart Mitchell

As proof of its 2016 commitment made towards women, PepsiCo Latin America and its partner FUNDES, are officially launching the ‘Women with Purpose’ program in the Dominican Republic, the sixth country in the region to join this initiative after Argentina, Brazil, Mexico, Colombia, and Venezuela. This program is part of PepsiCo’s global Performance with Purpose agenda, which aims to benefit more than 12.5 million women and girls around the world by 2025. ‘Women with Purpose’ develops the business and personal capacities of Latin American women, through in-person and virtual training,…

Read More