A familiar but out-of-place man takes cover behind a broken wall as gunfire rains down from abandoned buildings. Santa Claus — a dirty, battle-worn Santa – appears shocked to be in a bullet-riddled cityscape. His iconic red clothes are filthy, his face is grimy and his white beard is sullied. People flee amid burnt-out cars and hazy smoke. What sounds like the script of a sad action movie is the opening scene of this year’s touching Christmas ad from the International Committee of the Red Cross (ICRC), an ad that…
Read MoreMonth: December 2018
WGL Energy Partners with Children’s National to Light Up Washington Region through ‘Light Up Dr. Bear’ Donation Campaign
This holiday season, WGL Energy Services, Inc. will serve as the exclusive campaign ‘matching partner’ of the Light Up Dr. Bear campaign launched by Children’s National, the Washington, D.C. region’s pediatric hospital. The innovative fundraising campaign features special ‘light up bears’ that illuminate with bright colors when a donation is made using text or online giving options. The bears, tailor-made to resemble the hospital’s iconic Dr. Bear mascot, will be placed in local communities in D.C., Maryland and Virginia, and within Children’s National’s main campus and outpatient clinics. In total,…
Read MoreNutcracker Christmas dream comes true for young cancer survivor
11-year-old cancer survivor and aspiring ballerina, Charlie Tait, from Sevenoaks in Kent, had her dream come true when she danced with the ballerinas from The Royal Ballet’s The Nutcracker, to launch this year’s Cancer Research UK Kids & Teens Star Awards in partnership with TK Maxx. Charlie, who was diagnosed with a type of kidney cancer called Wilms’ tumour when she was a baby, showed just how far she has come since her diagnosis as she danced with the Sugar Plum Fairy (Yuhui Choe) and the Prince (Benjamin Ella) in…
Read MoreTeenagers help Sainsbury’s and Argos brighten a million Christmases
Sainsbury’s and Argos have launched a new ‘Help to Brighten a Million Christmases’ campaign to encourage one million food and toy donations in stores across the UK. The initiative expands on Sainsbury’s year-round food bank scheme and will be run in partnership with thousands of charity partners across the UK, to distribute the items to local communities in time for Christmas. A group of National Citizen Service (NCS) graduates from Exeter have played a major role to help kick-start the campaign, inventing new on-shelf labels to highlight priority products for…
Read MoreRefuge, UK’s largest domestic violence charity, unveils chilling reversible poems to expose hidden nature of domestic violence at Christmas
Refuge, the UK’s largest domestic violence charity, has created a series of menacing poems that tell the story of women and children who have experienced domestic violence at Christmas. Even now in 2018, one in four women experience domestic violence in their lifetime. Two women a week are killed at the hands of a partner or ex-partner in England and Wales. And on average, another three women a week commit suicide as a way of escape. To raise awareness of this growing epidemic, which is often overlooked during the festive…
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