Tag: adam&eveDDB

Santa Visits a Warzone in International Committee of the Red Cross Film

Stuart Mitchell

A familiar but out-of-place man takes cover behind a broken wall as gunfire rains down from abandoned buildings. Santa Claus — a dirty, battle-worn Santa – appears shocked to be in a bullet-riddled cityscape. His iconic red clothes are filthy, his face is grimy and his white beard is sullied. People flee amid burnt-out cars and hazy smoke. What sounds like the script of a sad action movie is the opening scene of this year’s touching Christmas ad from the International Committee of the Red Cross (ICRC), an ad that…

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AA Charitable Trust Launch Drowsy Driver Campaign

Stuart Mitchell

It’s estimated that up to 25% of fatal accidents are caused by drivers who have fallen asleep at the wheel, so in November 2018 the AA Charitable Trust launched a campaign highlighting the dangers of drowsy driving. The campaign aims to: Highlight the problem of drowsy driving Educate drivers on what action to take if they become tired when driving Provide supportive information to drivers about how they can improve their sleep Research carried out for the campaign launch shows: One in eight (13%) UK drivers admit to falling asleep at…

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‘Don’t be a Space Invader’ – stay safe, stay back says Highways England

Stuart Mitchell

New figures show that one in eight of all road casualties are caused by people who drive too close to the vehicle in front, with more than 100 people killed or seriously injured each year. While a small minority of tailgating is deliberate, most is unintentional by drivers who are simply unaware they are dangerously invading someone else’s space. So a safety campaign recently launched uses the well-known Space Invader video game character to alert drivers to the anti-social nature and risks of tailgating. A survey by Highways England reveals…

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adam&eveDDB campaign promotes Hey Girls “buy one, give one” sanitary pads as they hit UK supermarket shelves for the first time

Stuart Mitchell

Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells. To coincide with the brand’s launch in Waitrose and Asda stores, adam&eveDDB has created a press campaignthat promotes Hey Girls and its mission. The two-sided print execution is designed to stop readers in their tracks by inviting them to cut out their own sanitary towel.  The second page goes on to reveal the shocking reality that 1 in girls 10 in the UK…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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