Month: January 2019

ASA/CAP – Don’t just ‘wing’ it – Pricing and availability in travel marketing

Stuart Mitchell

The ASA/CAP have released a post called: Don’t just ‘wing’ it – Pricing and availability in travel marketing.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Now that the festive season has been and gone, and there’s nothing much left to distract us from the chilly weather, it’s not uncommon for thoughts to turn towards booking holidays.  Marketers must ensure their ads for travel products…

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WaterAid’s JUST WATER detox challenge gives communities around the world the gift of clean water

Stuart Mitchell

To kickstart the New Year, WaterAid has launched Just Water, the toughest abstinence charity challenge where participants get sponsored for drinking nothing but water for a month.  The fundraising opportunity is aimed at those wanting to detox and reset their systems after their festive indulgences whilst also giving the gift of clean water to people around the world. By binning the booze, canning the caffeine and dodging the juice in this extreme test of willpower, people can help transform lives and make a difference. Joanna Gill, 30, a composer from…

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A quick guide to advertising consumer surveys

Stuart Mitchell

The CAP have released a post which talks about “A quick guide to advertising consumer surveys”.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they…

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Victoria Villasana’s uplifting images bring to life the power of ‘The Water Effect’

Stuart Mitchell

Talented Mexican artist Victoria Villasana has teamed up with WaterAid to create a stunning collection of unique multimedia images from around the world. The beautiful ‘Water Effect’ gallery shines a spotlight on the global water crisis and highlights the transformative power of water through stories of hope and opportunity.  Originally from Guadalajara in Mexico, Victoria Villasana uses her unconventional textile art to reimagine stills photography. Through her intriguing use of colourful embroidery directly on to the photographs and uncut yarn falling out of the frame, she has created a dynamic…

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From Mount Etna to Mont Blanc, AKQA Strives for change

Stuart Mitchell

Social impact accelerator Big Change aims to unlock the full potential of our young people and reimagine the way education works today. Since 2012 Virgin STRIVE has supported Big Change, enabling youngsters to thrive, not just in exams but throughout life. Big Change believes that prevention is better than solving problems and it is easier to build strong children than fix broken adults. Prioritising communication, career support and improved teachers’ well being, it has backed innovative early stage ideas that would otherwise not have got investment and have gone on…

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