Jaden Smith adds to the A-Listers pouring Into Web Summit, to shine a light on tech’s solution to clean and sustainable water with his organisation, JUST water

Web Summit announced  this week that Jaden Smith, co-founder of  JUST water will join the 70,000 descending on Lisbon for Web Summit, now the world’s largest technology event,  this November 4-7. Jaden Smith, singer, actor and activist will speak  alongside Gary White of Water.org, a company he co-founded with Matt Damon. The pair will address how technology, activism, and finance can solve some  of the world’s most pressing problems, such  as sustainable access  to clean  water in front of 15,000 people on Centre Stage. Paul  O’Callaghan,  founding  CEO  of  BlueTech…

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WaterAid’s JUST WATER detox challenge gives communities around the world the gift of clean water

To kickstart the New Year, WaterAid has launched Just Water, the toughest abstinence charity challenge where participants get sponsored for drinking nothing but water for a month.  The fundraising opportunity is aimed at those wanting to detox and reset their systems after their festive indulgences whilst also giving the gift of clean water to people around the world. By binning the booze, canning the caffeine and dodging the juice in this extreme test of willpower, people can help transform lives and make a difference. Joanna Gill, 30, a composer from…

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Wateraid Adds A New Way To Communicate With Its Supporters Via Mobile Wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector-first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee,  tea and  juice. It’s the toughest abstinence event out there, with many people not being able to make it through the month. GOOD were keen to turn the difficulty on its head, and harness it, to position the event as the toughest challenge yet,…

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