Classy’s Donation Volume Nearly Doubles to $24 Million on December 31, 2018; Marks Largest Giving Day in Company History

The changes to the tax code may not be thwarting charitable giving after all, if nonprofits’ year-end fundraising results on Classy are any indication. After a record-breaking Giving Tuesday 2018, Classy, the #1 online and mobile fundraising platform for nonprofits, announced that nonprofits raised over $24 million on Dec. 31, 2018—up 93% from the year before—surpassing Giving Tuesday 2018 as the largest single giving day in company history. On the heels of several natural disasters in the United States and across the globe, human services—a cause category that includes disaster…

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FLIR and World Wildlife Fund Announce Effort to Combat Rhino Poaching in Kenya

FLIR Systems, Inc. has announced the Kifaru Rising Project, a multi-year effort in collaboration with World Wildlife Fund (WWF) to deploy FLIR thermal imaging technology to help improve wildlife ranger safety and contribute to their mission to stop illegal wildlife poaching of rhinos across 10 parks and game reserves in Kenya. Kifaru Rising includes a pledge by FLIR of more than $3 million in thermal imaging technology, engineering assistance, and training with the goal of eliminating rhino poaching in Kenya by 2021. Kifaru Rising: Ending Rhino Poaching in Kenya In…

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Abbott and “Malaria No More” Work Together to End Malaria in Odisha, India

Abbott has announced that it is supporting a partnership between the government of the eastern Indian state of Odisha and Malaria No More, providing technology, expertise and funding support to advance efforts to end malaria in the state.  The partnership builds on Odisha’s success in significantly driving down malaria cases and deaths in the last year. With a population of nearly 42 million people, Odisha accounted for about 40 percent of India’s malaria burden and one-third of Southeast Asia’s malaria burden in 2016.1 In support of India’s 2015 commitment to be malaria-free…

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The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019

How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing. No wonder ad fraud is the second most profitable type of organized crime in the world second only to drug trafficking. Advertisers lose a shocking $51 million a day. And yet…

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Nearly 1 in 3 Americans think “Bigfoot” being real is more likely than retiring comfortably; AARP and the Ad Council help them get on track with new PSAs, resources

Nearly 1 in 3 people approaching retirement age (28%) think they’re more likely to learn Bigfoot is real than to save enough to retire comfortably, according to a recent survey from AARP and the Ad Council. To empower more Americans to take steps to get on track with their savings, AARP and the Ad Council today announced new public service advertisements (PSAs) and resources on AceYourRetirement.org. 7 in 10 Americans (68%) approaching retirement have less than a year’s income saved for retirement, according to the National Institute on Retirement Security.**…

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