Month: April 2019

FDA & FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

Stuart Mitchell

FCB New York, in partnership with FDA, have announced that it has launched the newest evolution of “The Real Cost” youth tobacco prevention campaign. This latest initiative brings the dangers of cigarette addiction to life in a horrifying new video game, available on Xbox. This new initiative targets youth ages 12-17 who are either open to trying cigarettes or are already experimenting. This target regularly plays video games, so to allow these teens to experience, firsthand, the grave and addictive consequences of smoking, FCB created the “One Leaves” console game…

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Lebanese Basketball Takes a Shot at Deforestation

Stuart Mitchell

As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Lebanese Basketball Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove the cedar from the flag, it resembles the flag of Austria. Before a game between two of the country’s most popular teams (Champville vs Beirut) broadcast on national television, when the crowd…

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April showers trigger interactive outdoor campaign from Glimpse and We Are Ocean

Stuart Mitchell

Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean. The Sea Is The Sky recalibrates the relationship between inland urban populations and the world’s oceans, using delightfully surreal animated scenes which are powered by live global weather patterns and the rain. Created by Glimpse and DOOH.com, the campaign was a winner in Ocean’s annual digital creative competition which pushes the creative boundaries in digital out-of-home advertising. The campaign breaks this…

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EVOC 150 team make contact with long lost Edinburgh protester

Stuart Mitchell

Through the power of community and social media, the EVOC 150 team has made contact with its poster girl for protesting and civic action. The team had been using an image of a young girl protesting in Edinburgh about the state of damp housing in Pilton, in the north of Edinburgh as an integral part of the EVOC 150 project. After a powerful and moving piece of digital storytelling was made based around the image by 150 Communications Intern Alea Ibrahim, the decision was taken to try and find the…

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The Big Issue Foundation partners with Donr to launch Spring Appeal

Stuart Mitchell

The Big Issue Foundation, which addresses the wider needs of Big Issue vendors, has partnered up with Donr to enable supporters to donate via their card, digital wallet service or mobile phone. This is the first time the charity has been able to accept donation’s via digital wallet services like Apple Pay and Google Pay.  Following news of JustGiving’s decision to discontinue its JustTextGiving service, The Big Issue Foundation (TBIF) has been working closely with the Donr team to both prepare the technology to allow people to donate and to…

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