Day: 22 May 2019

WaterAid releases interactive educational tool to teach children about life in faraway locations

Stuart Mitchell

International charity WaterAid has launched its first-ever voice skill powered for Amazon Alexa, WaterAid Voices, an interactive storytelling experience for schools and families to help educate children about the state of the world’s water, toilets and hygiene. The skill will take children to a different land entirely – taking their minds out of the everyday to learn about life in the Madagascan village of Tsarafangitra. Through a series of six interactive voice messages, they will learn some handy phrases in the local language, recipes in Malagasy cuisine and how to…

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NHTSA and the Ad Council launch new campaign to combat marijuana-impaired driving: “If You Feel Different, You Drive Different”

Stuart Mitchell

The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Ad Council today launched a new national campaign to encourage individuals to recognize that when they’re high on marijuana they shouldn’t drive. Created pro bono by award-winning agency Reprise Digital, the multimedia communications campaign features the tagline, “If You Feel Different, You Drive Different.” According to NHTSA’s most recent national roadside survey, between 2007-2013 there was a 48% increase in weekend nighttime drivers who tested positive for a form of cannabis.* Although several states have legalized marijuana use, driving…

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Sea-Watch Stages Powerful Campaign for Sea Rescue: “LIFEBOAT – The Experiment” gives a realistic insight into the fears of Mediterranean Refugees

Stuart Mitchell

At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch Michael Schwickart of Sea-Watch explains: “When we started civil…

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McCann Worldgroup Research Reveals Global Brands More Powerful than Politicians & Public Institutions

Stuart Mitchell

People around the world report an increasing preference for local culture and perspectives along with a rising distrust of global institutions and information sources, including social media, according to “The Truth About Global Brands 2: Powered by the Streets,” a study conducted in 29 countries. The research, by McCann Worldgroup’s Truth Central global intelligence unit, reveals surprisingly that positive attitudes towards global brands have remained high, with consumers believing that global brands can play a valuable role in contributing to local cultures. McCann Worldgroup Truth Central launched its initial study,…

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Londoners Encouraged To Cycle In Support Of Those Living With Dementia

Stuart Mitchell

Santander is supporting National Dementia Action Week between 20 – 26 May 2019 to help raise awareness and funds to improve the lives of people living with dementia. For each of the first 40,000 Santander Cycle rides taken on the London cycle hire scheme during the week, Santander will donate £1 to Alzheimer’s Society. In addition, 100 Santander Cycles will be receiving bespoke livery to highlight the campaign and spread awareness across London. As well as travelling around the city, cyclists will be able to support dementia by staying in…

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