The FA and Alzheimer’s Society announce extension of charity partnership for fourth year

Alzheimer’s Society became the official charity partner of The FA in August 2021, and will begin a fourth year of collaboration for the 2024/25 season.  The extension was revealed today as England’s men’s team prepare for their UEFA EURO 2024 quarter-final clash against Switzerland on Saturday, with the England and Lionesses social media channels celebrating some of the partnership’s key achievements to date. Looking back at our partnership so far Over the past three seasons, the partnership between The FA and Alzheimer’s Society has raised over £870,000, with thousands more…

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First of its kind Beatles book brings the band’s story to life for people with dementia

A new book about The Beatles, which has been designed specifically with, and for, people with dementia, has been released with the accompanying audio voiced by actor Bill Nighy. Solving barriers people with dementia face The founder of Cognitive Books, 49-year-old father-of-two and gerontologist, Matt Singleton, had the idea for a book series when he noticed his father, Brian, who was diagnosed with dementia in 2017, was losing his passion for reading as his cognitive abilities declined. The first book in the series, looking back at…The Beatles, takes the reader…

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British Airways and Alzheimer’s Society announce new partnership

British Airways has announced a new partnership with Alzheimer’s Society to raise funds and support customers travelling with dementia. For someone living with dementia, travel can seem like an impossible challenge. That’s why British Airways (BA) is working with us through the airline’s BA Better World Community Fund in a new three-year partnership. Symptoms – including disorientation, memory loss and difficulties in planning – can mean losing track of your surroundings and getting lost, even in familiar places. But improvements in understanding, support, and accessibility can help transform the travel…

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AI innovations are awarded £1.9m by Longitude Prize on Dementia

The Longitude Prize on Dementia has announced its 24 Discovery Award winners, who will each receive £80,000 grants as part of the overall £4million prize pot and progress to the semi-final stage. The prize, which is funded by the UK’s Alzheimer’s Society and Innovate UK and delivered by Challenge Works, is driving the development of personalised, technology-based tools that are co-created with people living with the early stages of dementia, helping them live independent, more fulfilled lives and enable them to do the things they enjoy. A total of £1.9 million has…

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Wembley Stadium becomes first national stadium to be dementia friendly

The Football Association (FA) backs landmark guidance developed by charity for all stadiums and sports grounds, with likes of Premier League and Racecourse Association pledging commitment. The Football Association (FA) has worked with its official charity partner, Alzheimer’s Society, to put in place a series of improvements to the iconic Wembley Stadium, changing the game for fans with dementia. Making Wembley dementia friendly After an audit of the stadium by people affected by dementia, who were invited to attend two matchdays and provide feedback, several supporting measures have been put…

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