NHTSA and the Ad Council launch new campaign to combat marijuana-impaired driving: “If You Feel Different, You Drive Different”

The U.S. Department of Transportation’s National Highway Traffic Safety Administration and the Ad Council today launched a new national campaign to encourage individuals to recognize that when they’re high on marijuana they shouldn’t drive. Created pro bono by award-winning agency Reprise Digital, the multimedia communications campaign features the tagline, “If You Feel Different, You Drive Different.” According to NHTSA’s most recent national roadside survey, between 2007-2013 there was a 48% increase in weekend nighttime drivers who tested positive for a form of cannabis.* Although several states have legalized marijuana use, driving…

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New PSAs Encourage Drivers to Break Their Texting and Driving Habit

The National Highway Traffic Safety Administration (NHTSA) and the Ad Council announced new television and radio PSAs (public service advertisements) for their “Stop the Texts. Stop the Wrecks” campaign, which reminds drivers that distracted driving is never acceptable. According to the most recent NHTSA data, at any given time during daylight hours, an estimated 481,000 drivers are using handheld devices such as smartphones. “Reading or sending a text while driving isn’t worth risking your life and the lives of those around you,” said Lisa Sherman, president and CEO of the…

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