Month: May 2019

Valpak and United Way Launch “United to Strengthen Our Local Communities” Campaign

Stuart Mitchell

Valpak®, one of North America’s leading direct marketing companies, and United Way Worldwide, the world’s largest privately funded charity, announced today that they will partner on a nationwide, multi-platform campaign, “United to Strengthen Our Local Communities.” The campaign is intended to increase brand awareness, engagement and fundraising for United Way through the integration of a robust direct mail and digital advertising campaign. The campaign will feature an integrated promotional package that will showcase United Way’s 132-yearold brand on Valpak’s iconic Blue Envelope of savings, reaching nearly 36 million households nationwide…

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Combat Stress Launch Their Bring Them Home Campaign

Stuart Mitchell

Combat Stress have launched their new campaign to reveal the devastating isolation experienced by veterans with military-related trauma. The charity collaborated with Channel 4’s in-house creative agency 4creative to create the film Bring Them Home, which shows how mental health problems such as post-traumatic stress disorder (PTSD) can leave former servicemen and women withdrawn and isolated from family, friends and their community. The film features a group of real-life veterans who have served in conflicts including Northern Ireland, Gulf War, Bosnia, Iraq and Afghanistan. After leaving the Armed Forces, veterans…

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Planeteers Generate $100,000 Donation from AT&T for the Captain Planet Foundation

Stuart Mitchell

AT&T is donating $100,000 to the Captain Planet Foundation™ after a successful challenge based in the new mobile game, “Captain Planet: Gaia Guardians,” published by Turner’s Adult Swim Games. During the “Hope Island Recovery Challenge,” AT&T and Turner called on Planeteers to restore trees in the game to help generate a real-world donation from AT&T to the Captain Planet Foundation. AT&T’s donation supports Project Learning Garden™, a program creating schoolyard gardens for students to engage in inquiry-driven, project-based learning. “AT&T thanks and celebrates all the ‘Planeteers’ who took in-game action…

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Samaritans pioneer new partnership dedicated to suicide prevention in the online environment

Stuart Mitchell

At the recent Summit hosted by Health Secretary Matt Hancock, Samaritans called on social media firms and internet providers to sign up to a new partnership that aims to tackle the issue of online content relating to suicide and self harm. The proposal from the UK’s leading suicide prevention charity will be a world first as it seeks to create a hub of online excellence by working together with government and the biggest technology and social media firms. Samaritans put forward a collective approach to deepen the understanding of how…

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Sainsbury’s makes further bold commitments to cut plastic packaging

Stuart Mitchell

Sainsbury’s will end the use of dark coloured plastics (which are difficult to recycle) across fresh foods by the end of 2019 and entirely by March 2020 as well as remove all plastic packaging from Christmas crackers this year. Sainsbury’s will also introduce a trial scheme for customers to ‘pre-cycle’ by providing an area for customers to remove unwanted primary and secondary packaging in store and leave it for recycling. This means that food remains protected through the supply chain, but offers the customer the option to recycle before they…

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