Tag: 4creative

4Creative unveils its new visual identity; built from its work and by its people

Stuart Mitchell

4Creative, Channel 4’s award-winning in-house agency, today launches a bold new brand identity that reflects its distinctive voice, collaborative culture, and creative output. Its unconventional approach to the rebrand was as important as the output. Rather than simply creating a ‘visual wrapper’ for the agency, 4Creative has built its new identity from within, drawing on its own extensive archive, and the diverse perspectives of its people, to create a system that is dynamic, expressive and unapologetically unconventional.  This rebrand includes a new identity, visual language and website. Miketta Lane, Director…

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4creative campaign tees up climate change programming with carbon skid marks

Stuart Mitchell

Channel 4’s in-house creative agency 4creative has launched a striking campaign for Channel 4’s Change Climate season featuring the business and political elite as you’ve never seen them before – in their carbon skid marked underpants. The campaign builds upon the premise that historically individuals have been at the centre of focus when it comes to making behavioural changes to reduce their carbon footprint. This bold film calls out the actions and inactions of those in positions of power such as politicians and the CEOs of big businesses, questioning the…

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Combat Stress Launch Their Bring Them Home Campaign

Stuart Mitchell

Combat Stress have launched their new campaign to reveal the devastating isolation experienced by veterans with military-related trauma. The charity collaborated with Channel 4’s in-house creative agency 4creative to create the film Bring Them Home, which shows how mental health problems such as post-traumatic stress disorder (PTSD) can leave former servicemen and women withdrawn and isolated from family, friends and their community. The film features a group of real-life veterans who have served in conflicts including Northern Ireland, Gulf War, Bosnia, Iraq and Afghanistan. After leaving the Armed Forces, veterans…

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