Month: July 2019

IPA welcomes new gender stereotype rule

Stuart Mitchell

With new rules banning harmful depictions gender stereotypes coming into force today, IPA President Nigel Vaz has welcomed the public commitment to taking the issue seriously but has warned that we must ensure that it does not lead to unintended, damaging consequences. Says Nigel Vaz, IPA President and CEO of Publicis Sapient: “The introduction of the rule marks an important moment for the industry as it demonstrates a public commitment to taking seriously the issue of gender portrayals in advertising. “Responsibility is one of the key strands of my Reimagine…

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18 New sites join UNESCO’s World Network of Biosphere Reserves

Stuart Mitchell

UNESCO’s Man and the Biosphere (MAB) programme today added 18 new sites in 12 countries to the World Network of Biosphere Reserves, which now numbers 701 biosphere reserves in 124 countries around the globe. The International Co-ordinating Council of UNESCO’s Man and the Biosphere Programme (MAB-ICC) meeting in Paris from 17 to 21 June approved these additions along with the extension of eight existing biosphere reserves, which in most cases also led to a change in their official names. The Kingdom of Eswatini joins the MAB Network this year with…

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#RunWithGeorge takes on 1 million steps challenge for The Prince’s Trust

Stuart Mitchell

George, 12, whose first feat saw him raise money for Liverpool’s Alder Hey Children’s Hospital as a thank you for saving his brother’s life, will enlist the help of friends, family and a few famous faces to reach the ambitious target, which works out as 500 miles. Ben Shephard, Jenni Falconer, Giovanna Fletcher and Iwan Thomas have all already signed up for the challenge, which will run between June and next January. George says: When I started running to raise money, I wasn’t very confident, and I had no idea…

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Friends of Animals unveils new “Silence Kills” campaign by Chemistry

Stuart Mitchell

The televisions screens of New York City residents will go dark this week when Friends of Animals, an international nonprofit wildlife advocacy organisation, airs its provocative ad spotlighting the fur industry. The ad, created by Atlanta-based Chemistry, seeks to promote awareness of the cruelty involved in the use of fur for fashion from the animals’ points of view. Using just their voices, the ad depicts their terror as their lives come to an end. The ad is part of FoA’s campaign in support of Intro 1476, the council bill introduced…

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Over 100 businesses ‘Step up to the Plate’ to tackle food waste

Stuart Mitchell

More than 100 food businesses have committed to halving their food waste by 2030, signing up to the Government’s Step up to the Plate Stop Food Waste Pledge. Welcoming the announcement, FareShare CEO Lindsay Boswell, said: “We’re delighted so many businesses are engaging with the issue of food waste and taking urgent steps to tackle it. Right now, only 8% of edible surplus food in the supply chain ends up on the plates of vulnerable people, with the rest going to animal feed or to anaerobic digestion. The more companies…

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