Month: July 2019

Netflix’s Orange Is the New Black Brings Lasting Change to Criminal Justice System With New GoFundMe Initiative ‘The Poussey Washington Fund’

Stuart Mitchell

GoFundMe, the world’s largest social fundraising platform, announced today an initiative in partnership with Netflix’s critically-acclaimed series, Orange Is the New Black, the Poussey Washington Fund. Named after the memorable character from the series played by Emmy-winning actress Samira Wiley, Poussey Washington, the fund is an initiative that will support eight preexisting non-profits to benefit organizations focused on social issues surrounding criminal justice and policy reform, immigrants’ rights and helping those affected by mass incarceration. To learn more about the non-profits and donate, visit: crowdrise.com/PWF. The fund began as a…

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The Salvation Army Teams Up With Walmart to “Stuff the Bus”

Stuart Mitchell

The Salvation Army and Walmart are joining forces to help kids succeed this year by providing back-to-school supplies to children in need. “Stuff the Bus” campaign events will be hosted at nearly 3,000 participating Walmart stores nationwide on Saturday, August 3, 2019. The “Stuff the Bus” events are open to anyone who would like to donate new school supplies to children in need. Upon arrival, shoppers will receive a list of suggested gifts to help stuff the bus at the store. The Salvation Army will then distribute the school supplies…

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The Sunday Times raises over £100k in one day for Broadwater Farm

Stuart Mitchell

The Sunday Times has raised £150k for a Broadwater Farm primary school in Tottenham, North London. The Sunday Times Magazine called on its readers to donate to a  crowdfunder set up to help children on the Broadwater Farm estate,  for a summer play experience. By the end of the day, over £100k was raised. The estate, with 1,000 dwellings, was where PC Keith Blakelock was murdered during a riot in 1985, and saw disturbances during the 2011 unrest after police shot dead Mark Duggan, who lived there. The feature, which can also…

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#DanceLikeaDad Encourages Dads to Dance Their Way into the Hearts of Their Most Important Audience—Their Kids

Stuart Mitchell

Today, as dads everywhere are preparing to be celebrated for Father’s Day, a new campaign launches to showcase the big wins that come from small moments shared between fathers and their children. Created in partnership between The U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and Campbell Ewald, the campaign shows that nothing is better than dads and their kids sharing a moment and dancing together. When dads take time to #DanceLikeADad with their kids, that…

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Ad Council Announces Facebook’s David Fischer as Board Chair

Stuart Mitchell

David Fischer, Chief Revenue Officer of Facebook, has been named Chair of the Ad Council‘s Board of Directors. He succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year. The Ad Council Board consists of accomplished senior executives from media and technology companies, advertisers, and agencies (advertising, public relations, digital and social). As Chair, Fischer will work in collaboration with the Executive Committee, the governing body of the Ad Council’s Board, and Ad Council leadership to further the organization’s mission to use the…

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