Tag: Netflix

Netflix is set to take nearly 10% of global CTV ad spend next year

Stuart Mitchell

Netflix, an established leader in original content production and streaming, has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3% of its total full-year earnings. But Netflix’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is on track to win nearly 10% of global connected TV (CTV) ad spend in 2027.  This latest Platform Insights report by WARC Media explores Netflix’s ad business, advertiser sentiment, and potential next steps – from prospective acquisitions to new ventures in podcasts, gaming and live events.  …

Read More

Netflix pledges Emergency Support for Workers in the Creative Community

Stuart Mitchell

Ted Sarandos, Chief Content Officer of Netflix have posted a statement on their website as the company pledge a $100m fund to support the creative industry: The Covid-19 crisis is devastating for many industries, including the creative community. Almost all television and film production has now ceased globally – leaving hundreds of thousands of crew and cast without jobs. These include electricians, carpenters, drivers, hair and makeup artists and more, many of whom are paid hourly wages and work on a project-to-project basis.  This community has supported Netflix through the…

Read More

Netflix and UN Women launch special collection curated by 55 groundbreaking women in entertainment

Stuart Mitchell

Netflix and UN Women have launched “Because She Watched”, a special Netflix collection of series, documentaries, and films to celebrate International Women’s Day. The collection, which will be available all year, is curated by female creators from behind and in front of the camera — including Sophia Loren, Janet Mock, Salma Hayek, Yalitza Aparicio, Millie Bobby Brown, Laurie Nunn, Lana Condor, Petra Costa and Ava DuVernay.  “This collaboration is about taking on the challenge of telling women’s stories and showing women in all their diversity. It’s about making visible the…

Read More

Old Navy Delivers Kindness on #GivingTuesday With $1 Million Donation to Boys & Girls Clubs and Partnership With Netflix Holiday Film “Klaus”

Stuart Mitchell

This #GivingTuesday, Old Navy is sparking merry with a $1 million donation to Boys & Girls Clubs and a campaign to deliver kindness with the Netflix Holiday Film “Klaus.” Cozy Socks Donation For the third consecutive year, Old Navy is donating $1 million to Boys & Girls Clubs, the result of another successful Black Friday trigger donation campaign. Old Navy’s fan-favorite ‘Shock of a Dolla’ sale offered customers the opportunity to get cozy while giving back during the extended two-day promotion. For every pair of $1 Cozy Socks purchased in…

Read More

Netflix’s Orange Is the New Black Brings Lasting Change to Criminal Justice System With New GoFundMe Initiative ‘The Poussey Washington Fund’

Stuart Mitchell

GoFundMe, the world’s largest social fundraising platform, announced today an initiative in partnership with Netflix’s critically-acclaimed series, Orange Is the New Black, the Poussey Washington Fund. Named after the memorable character from the series played by Emmy-winning actress Samira Wiley, Poussey Washington, the fund is an initiative that will support eight preexisting non-profits to benefit organizations focused on social issues surrounding criminal justice and policy reform, immigrants’ rights and helping those affected by mass incarceration. To learn more about the non-profits and donate, visit: crowdrise.com/PWF. The fund began as a…

Read More