Day: 1 August 2019

New streetwear brand launches with a sense of social responsibility

Stuart Mitchell

New streetwear brand Dayglo Monkey, a new clothing brand supporting gorilla and orangutan charities, launched on the 1st July. Despite not being a month old it is already heading towards its first thousand followers on instagram and seems to have found an audience in people with niche interests and belong to subcultures, such as surfers, graffiti artists, and skaters. The brand has even made its way as far as Italy, with italian celebrity Laura Ciriaco, who competed on Italy’s version of The Voice last year, showing off her Dayglo Monkey…

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Walgreens Launches WE Teachers Program to Support America’s Teachers with Free Tools and Resources to Address Critical Issues

Stuart Mitchell

Teachers today are much more than educators. They are mentors, counselors, cheerleaders and protectors, and they spend an average of $500 of their own money each year to purchase classroom supplies for their students. To support educators, Walgreens has launched WE Teachers – a nationwide initiative to support all teachers by providing access to free tools and resources. “Teachers are one of our country’s most valuable resources, playing a crucial role in educating and inspiring the young minds of today to achieve their potential,” said Alyssa Raine, Walgreens chief marketing…

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Channel 4 names seven finalists of its £1m Diversity in Advertising Award 2019

Stuart Mitchell

Channel 4 has announced the seven brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the lack of representation and stereotyping of the LGBT+ community. The seven shortlisted brands and agencies, chosen from nearly 40 entries, are: Booking.com and adam&eve DDB; CALM and adam&eve DDB; Coca-Cola and Epoch Design; Screwfix and Wavemaker UK; Snickers and AMV BBDO; Starbucks UK and Iris London; and Virgin Media and adam&eve DDB. The award aims to encourage the advertising industry to embrace inclusive…

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Lay’s Unveils 60+ New Potato Chip Bags Starring 31 ‘Everyday Smilers’ In Campaign To Donate $1 Million To Operation Smile

Stuart Mitchell

From throwing birthday parties for children in need to surprising hospital patients with a furry friend to rehabilitating injured veterans, 31 everyday people are being invited into millions of homes this summer to share their stories – and spread smiles – thanks to Lay’s, America’s favorite potato chip brand. With the launch of its “Smiles” campaign, Lay’s is unveiling 31 inspiring stories across a variety of flavors and varieties – including Traditional, Wavy, Lightly Salted, Poppables, and Kettle Cooked – all featuring the faces of “Everyday Smilers” who are making…

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Help Musicians’ funding advice tour returns to even more places across the UK

Stuart Mitchell

After the success of the Help Musicians advice session tour earlier this year, the Creative Programme team is gearing-up to make round two of the tour bigger and better, with 13 different venues across the UK being visited this time around. Between 13 August to 5 September, the Creative Programme team will be on the road to give musicians one-to-one, 30-minute advice sessions. Artists will be given a chance to ask for guidance and advice on how to submit an outstanding funding application and will be able to get tips…

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