E45 and The&Partnership win Channel 4’s £1 million Diversity In Advertising Award

The brand E45 and its agency The&Partnership have been selected as the winning campaign of Channel 4’s £1 million 2023 Diversity in Advertising Award. The campaign was chosen from six finalists who rose to the challenge to address the lack of authentic representation of LGBTQIA+ communities in TV advertising across the UK. A panel of 13, which included leaders from the advertising industry as well as people from the LGBTQI+ community, selected E45 and The&Partnership’s campaign pitch from the shortlisted finalists. The campaign will now be produced and broadcast in…

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Channel 4’s 2023 Diversity in Advertising Award challenges UK advertisers on portrayal of LGBTQIA+ communities

Channel 4’s £1m Diversity in Advertising Award 2023 will challenge the advertising industry to address the lack of authentic representation of LGBTQIA+ communities in TV advertising across the UK. New industry-leading insight commissioned by Channel 4 and 4Sales has shown that brands have actively stepped back from portraying LGBTQIA+ communities, becoming apprehensive about promoting campaigns such as Pride through fear of backlash. The award challenges brands to authentically reflect the under-represented by being bold and ‘Proud All Over’, a nod to the broadcaster’s ongoing Pride campaign which shines a light…

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Channel 4 shortlists seven finalists for its £1 million Diversity in Advertising Award

Channel 4 has announced the short-listed finalists of its £1m Diversity in Advertising Award, which is challenging the advertising industry to tackle the ongoing lack of authentic representation and portrayal of visible and/ or non-visible disabled people in TV advertising. For the first time in the award’s history, seven brands made the list instead of the usual six due to the strength of the entries.   The brands stand to win £1 million worth of commercial advertising airtime across the whole 4Sales portfolio, including Channel 4, All 4 and, for…

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Channel 4’s Diversity in Advertising Award-winner TENA launches new #LastLonelyMenopause campaign

A powerful TV ad about the menopause that won Channel 4’s prestigious £1 million  Diversity in Advertising Award launched on Channel 4 on 29.04.22 at 8.10pm.  Creative agency AMV BBDO’s winning campaign for TENA used the warm and honest relationship between a mother and her daughter to unflinchingly highlight some of the realities of the menopause in a way never seen before on British TV. Channel 4’s annual Diversity in Advertising Award offers the winning campaign £1 million worth of commercial airtime across the entire portfolio of channels in Channel…

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Channel 4 announces TENA & AMV BBDO as sixth winner of annual £1 million Diversity in Advertising Award

Channel 4 & 4Sales today revealed TENA and creative agency AMV BBDO as the winning campaign of its prestigious Diversity in Advertising Award 2021. The annual award offers brands and agencies the opportunity to win over £1million of free advertising for the best creative response to Channel 4’s diversity brief. This sixth edition of the competition invited advertisers to address issues relating to ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within current UK ad creative. The winning campaign, pitched by representatives from TENA…

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