Channel 4 announces TENA & AMV BBDO as sixth winner of annual £1 million Diversity in Advertising Award

Channel 4 & 4Sales today revealed TENA and creative agency AMV BBDO as the winning campaign of its prestigious Diversity in Advertising Award 2021. The annual award offers brands and agencies the opportunity to win over £1million of free advertising for the best creative response to Channel 4’s diversity brief. This sixth edition of the competition invited advertisers to address issues relating to ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within current UK ad creative. The winning campaign, pitched by representatives from TENA…

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Channel 4 announces six finalists of its £1.1 million Diversity in Advertising Award

Channel 4 has announced the six short-listed finalists of its £1.1m Diversity in Advertising Award which is challenging the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. Six brands stand to win £1 million worth of Channel 4 commercial advertising airtime, boosted further by an additional £100k bespoke social media campaign created by the broadcaster’s award-winning in-house digital content team 4Studio, covering both production and media value across Channel 4’s popular Facebook, Instagram and YouTube Channels. The…

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Channel 4 Diversity In Advertising Award returns to tackle ageism with its annual prize fund increased to over £1m

Channel 4 has announced that its industry leading annual Diversity in Advertising Award will return this year to challenge the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. As the UK’s youngest skewing broadcaster, Channel 4 is looking for brands to modernise their representation of all age groups – from young to old – in a non-stereotypical way, whilst also demonstrating intersectionality of age with gender, sexuality, disability, or ethnicity. New for 2021, the winning campaign will…

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Channel 4 announces launch of its Diversity in Advertising Award masterclass on Thursday 15th July

The Channel 4 Diversity In Advertising Award offers an annual £1 million airtime prize for a brand who best responds to its creative brief encouraging greater representation of diverse communities in advertising. To find out what it takes to win join Channel 4 for its Diversity in Advertising Award Masterclass on Thursday 15th July at 11am! Channel 4 will be revealing the theme and creative brief for its £1 million annual Diversity In Advertising Award. Plus, Channel 4 will reveal brand-new research, and offer tips and advice on how best…

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Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign

The TV ad campaign from Channel 4’s £1m Diversity in Advertising Award winner, EA SPORTS, launched on 23rd April during smash-hit show Gogglebox. The leading games publisher’s new campaign for FIFA 21 explores the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their Ramadan fast, with matches kicking-off after Iftar and before Suhoor. Directed by Bassam Tariq and produced by Pulse Films, the advert tells the story of Qaiser, a British Asian teenager and role model to his younger sister, Aaminah. After…

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