Channel 4 Diversity In Advertising Award returns to tackle ageism with its annual prize fund increased to over £1m

Channel 4 has announced that its industry leading annual Diversity in Advertising Award will return this year to challenge the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. As the UK’s youngest skewing broadcaster, Channel 4 is looking for brands to modernise their representation of all age groups – from young to old – in a non-stereotypical way, whilst also demonstrating intersectionality of age with gender, sexuality, disability, or ethnicity. New for 2021, the winning campaign will…

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Channel 4 announces launch of its Diversity in Advertising Award masterclass on Thursday 15th July

The Channel 4 Diversity In Advertising Award offers an annual £1 million airtime prize for a brand who best responds to its creative brief encouraging greater representation of diverse communities in advertising. To find out what it takes to win join Channel 4 for its Diversity in Advertising Award Masterclass on Thursday 15th July at 11am! Channel 4 will be revealing the theme and creative brief for its £1 million annual Diversity In Advertising Award. Plus, Channel 4 will reveal brand-new research, and offer tips and advice on how best…

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Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign

The TV ad campaign from Channel 4’s £1m Diversity in Advertising Award winner, EA SPORTS, launched on 23rd April during smash-hit show Gogglebox. The leading games publisher’s new campaign for FIFA 21 explores the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their Ramadan fast, with matches kicking-off after Iftar and before Suhoor. Directed by Bassam Tariq and produced by Pulse Films, the advert tells the story of Qaiser, a British Asian teenager and role model to his younger sister, Aaminah. After…

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Channel 4’s £1m Diversity in Advertising Award challenges industry to authentically represent UK BAME cultures in advertising

Channel 4 has announced its annual Diversity in Advertising Award is highlighting the lack of authentic representation of UK BAME cultures within TV advertising in 2020 and is now open for entries. New research commissioned by 4Sales finds there is a universal lack of authentic portrayal in TV advertising of people from all BAME communities, their backgrounds, lives and cultures and so through this year’s award-winning competition the broadcaster is inviting the British advertising industry to tackle this issue. The winning campaign will be awarded £1m of Channel 4 commercial…

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Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Channel 4 premiered the winner of its Diversity in Advertising Award at 9.10pm on Sunday 2nd February, which was awarded to Starbucks for its ground-breaking commercial #whatsyourname. The winning entry celebrates the life-changing moment facing some transgender and gender diverse people as they use their new name in public. It is inspired by real life experiences of individuals who find Starbucks stores to be a safe space, where their new name is accepted and they are recognised as who they really are. The #whatsyourname advert depicts ‘James’ who is transitioning…

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