Channel 4’s £1m Diversity in Advertising Award challenges industry to authentically represent UK BAME cultures in advertising

Channel 4 has announced its annual Diversity in Advertising Award is highlighting the lack of authentic representation of UK BAME cultures within TV advertising in 2020 and is now open for entries. New research commissioned by 4Sales finds there is a universal lack of authentic portrayal in TV advertising of people from all BAME communities, their backgrounds, lives and cultures and so through this year’s award-winning competition the broadcaster is inviting the British advertising industry to tackle this issue. The winning campaign will be awarded £1m of Channel 4 commercial…

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Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Channel 4 premiered the winner of its Diversity in Advertising Award at 9.10pm on Sunday 2nd February, which was awarded to Starbucks for its ground-breaking commercial #whatsyourname. The winning entry celebrates the life-changing moment facing some transgender and gender diverse people as they use their new name in public. It is inspired by real life experiences of individuals who find Starbucks stores to be a safe space, where their new name is accepted and they are recognised as who they really are. The #whatsyourname advert depicts ‘James’ who is transitioning…

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Channel 4 names seven finalists of its £1m Diversity in Advertising Award 2019

Channel 4 has announced the seven brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the lack of representation and stereotyping of the LGBT+ community. The seven shortlisted brands and agencies, chosen from nearly 40 entries, are: Booking.com and adam&eve DDB; CALM and adam&eve DDB; Coca-Cola and Epoch Design; Screwfix and Wavemaker UK; Snickers and AMV BBDO; Starbucks UK and Iris London; and Virgin Media and adam&eve DDB. The award aims to encourage the advertising industry to embrace inclusive…

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