Channel 4 shortlists seven finalists for its £1 million Diversity in Advertising Award

Channel 4 has announced the short-listed finalists of its £1m Diversity in Advertising Award, which is challenging the advertising industry to tackle the ongoing lack of authentic representation and portrayal of visible and/ or non-visible disabled people in TV advertising. For the first time in the award’s history, seven brands made the list instead of the usual six due to the strength of the entries.   The brands stand to win £1 million worth of commercial advertising airtime across the whole 4Sales portfolio, including Channel 4, All 4 and, for…

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Channel 4’s Diversity in Advertising Award-winner TENA launches new #LastLonelyMenopause campaign

A powerful TV ad about the menopause that won Channel 4’s prestigious £1 million  Diversity in Advertising Award launched on Channel 4 on 29.04.22 at 8.10pm.  Creative agency AMV BBDO’s winning campaign for TENA used the warm and honest relationship between a mother and her daughter to unflinchingly highlight some of the realities of the menopause in a way never seen before on British TV. Channel 4’s annual Diversity in Advertising Award offers the winning campaign £1 million worth of commercial airtime across the entire portfolio of channels in Channel…

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Channel 4 announces TENA & AMV BBDO as sixth winner of annual £1 million Diversity in Advertising Award

Channel 4 & 4Sales today revealed TENA and creative agency AMV BBDO as the winning campaign of its prestigious Diversity in Advertising Award 2021. The annual award offers brands and agencies the opportunity to win over £1million of free advertising for the best creative response to Channel 4’s diversity brief. This sixth edition of the competition invited advertisers to address issues relating to ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within current UK ad creative. The winning campaign, pitched by representatives from TENA…

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Channel 4 announces six finalists of its £1.1 million Diversity in Advertising Award

Channel 4 has announced the six short-listed finalists of its £1.1m Diversity in Advertising Award which is challenging the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. Six brands stand to win £1 million worth of Channel 4 commercial advertising airtime, boosted further by an additional £100k bespoke social media campaign created by the broadcaster’s award-winning in-house digital content team 4Studio, covering both production and media value across Channel 4’s popular Facebook, Instagram and YouTube Channels. The…

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Channel 4 Diversity In Advertising Award returns to tackle ageism with its annual prize fund increased to over £1m

Channel 4 has announced that its industry leading annual Diversity in Advertising Award will return this year to challenge the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. As the UK’s youngest skewing broadcaster, Channel 4 is looking for brands to modernise their representation of all age groups – from young to old – in a non-stereotypical way, whilst also demonstrating intersectionality of age with gender, sexuality, disability, or ethnicity. New for 2021, the winning campaign will…

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