Month: August 2019

Leading youth charities unite against violence

Stuart Mitchell

The Prince’s Trust is uniting the youth sector against violence with the launch of an initiative promoting role models and free activities to young people at risk of violence this Summer. The Amplified initiative, bringing together youth organisations including the Scouts, UK Youth, Redthread and StreetDoctors, will share activities and safe spaces for young people, as well as insights and advice from those who have lived experience of violence.  Two-thirds of young people in the UK (66%) think having positive role models would help to reduce violent crime among young people,…

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Equitable Food Initiative Receives Walmart Foundation Grant to Promote Responsible Labor Practices in Mexico

Stuart Mitchell

Equitable Food Initiative has received a $1.2 million grant from Walmart Foundation to advance responsible labor practices through workforce development programs on fresh produce farms in Mexico. The grant runs through the end of 2020. Since 2012, EFI has worked to build its social assurance program in the United States and Mexico. In 2018 the potential for social assurance programs to advance labor protection received new impetus when the fresh produce industry published the Ethical Charter on Responsible Labor Practices. The charter outlines guiding principles and effectively elevates labor concerns…

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AEG Teams Up With Mayor Eric Garcetti to Boost Diversity in Entertainment Industry Through Evolve Entertainment Fund

Stuart Mitchell

AEG, the world’s leading sports and live entertainment company, recently teamed up with Mayor Eric Garcetti in Los Angeles to host the Evolve Entertainment Fund (EEF) 2019 Summer Kickoff at L.A. LIVE on June 15, 2019. The EEF is a public-private partnership aimed at creating new opportunities for communities that have been historically excluded from the entertainment industry through an alliance between the City of Los Angeles, industry leaders in entertainment, such as AEG, and digital media, non-profit organizations, and educational institutions. “We created the Evolve Entertainment Fund to give…

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Hanesbrands Partners With Free The Girls to Support Women Rescued From Human Trafficking

Stuart Mitchell

HanesBrands, a socially responsible global marketer of everyday basic apparel, has joined forces with the nonprofit group Free The Girls to help women rescued from human trafficking re-establish their lives. The company’s more than 200 retail stores in the United States and Puerto Rico, which operate under the HaneBrands, Hanes, Maidenform and L’eggs-Hanes-Bali-Playtex nameplates, are accepting new and gently used bras to be donated to Free The Girls. Prominently placed collection boxes make it easy for store patrons to drop off bra donations from home or leave a bra behind…

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CAP – Audio description and other access services

Stuart Mitchell

The ASA/CAP have released a post called: Audio description and other access services. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Audio description (AD) is an additional narration track provided alongside some audio-visual media services. The narration articulates what is happening on-screen for the benefit of blind and partially sighted audience members; for example, describing the movements and body language of characters in a…

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