Month: September 2019

Plan International USA Wins PR Daily Grand Prize as Media Relations Campaign of the Year

Stuart Mitchell

Plan International USA (Plan) was named a winner of PR Daily’s Media Relations Awards in the Media Relations Campaign of the Year (over $50,000) category for its survey, The State of Gender Equality. In 2018, Plan surveyed youth ages 10 to 19 about their views and experiences with gender-based norms and perceptions. Surveys like these are rare – because of the additional parental permissions and cost required – but Plan’s belief in the importance of such research to support its efforts toward gender equality propelled the organization forward. “Societal norms…

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ASA – Clarity for Consumers: why #ad is essential in paid influencer posts

Stuart Mitchell

The ASA/CAP have released a post called: Clarity for Consumers: why #ad is essential in paid influencer posts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The key finding of our new report, published today, reveals that people struggle to identify when social media posts by influencers are ads, and confirms that our current approach of requiring influencers to use a prominent reference, such as #ad,…

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London fashion world joins forces with Oxfam to make a stand against throwaway fashion

Stuart Mitchell

Top designers Vivienne Westwood and Henry Holland, fashion icon and singer Paloma Faith, models Lily Cole and Georgia Jagger, and actress Rachel Weisz, are among the FROW fashion pack backing Oxfam’s #SecondHandSeptember campaign as London Fashion Week kicks off today. Vivienne Westwood donated a handbag, and Henry Holland donated some shoes, all of which will raise money for Oxfam’s work fighting poverty. Oxfam launched #SecondHandSeptember to encourage participants to say no to clothes that harm the planet and the people in it by saying yes to second-hand, as a step…

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Cadbury Dairy Milk announces partnership with Age UK to help combat loneliness

Stuart Mitchell

In a typical week almost 2.6 million people aged 65 and over speak to three or fewer people they know, with over 225,000 often going a week without speaking to anyone at all. New research revealed today by Cadbury Dairy Milk and Age UK illustrates the impact of loneliness with over half a million of those who’ve been lonely claiming it stops them going out and about in everyday life with almost 4.5 million older people claiming to have felt lonely during later life. That’s why Cadbury Dairy Milk is…

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UKLGIG launches #LendYourVoice campaign

Stuart Mitchell

The UK Lesbian and Gay Immigration Group (UKLGIG) has launched its first national social media campaign #LendYourVoice , which aims to raise awareness of the discrimination and dangers that LGBTQI+ people face in UK detention centres. Partnering with 28 LGBTQI+ celebrities and influencers, the campaign sees powerful voices within the LGBTQI+ community share the stories of LGBTQI+ people who have been held within the UK immigration detention system. Celebrities and influencers involved in the campaign include Great British Bake Off star Rav Bansal, author Juno Dawson, comedian James Barr, model…

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