Month: November 2019

Indian girls team wins Global Goals World Cup Award

Stuart Mitchell

The Global Goals World Cup leverages the power of football to drive awareness around the UN Sustainable Development Goals (SDGs), and empowers young girls and women around the world to take action. The competition is not just about scoring goals but also about how the teams and their partners are helping to achieve the SDGs – reflecting the many ways we all can play for a better world. Representing Forca Goa Foundation, the NGO arm of top Indian Super League football team Forca Goa, the girls only play with Fairtrade…

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Coke Launches Bottle Made with Plastic from the Sea

Stuart Mitchell

Coca-Cola is unveiling the first ever sample bottle made using recovered and recycled marine plastics, demonstrating that, one day, even ocean debris could be used in recycled packaging for food or drinks. This sample is the first ever plastic bottle made using marine litter that has been successfully recycled and reused in food and drink packaging. About 300 sample bottles have been produced using 25% recycled marine plastic[1], retrieved from the Mediterranean Sea and beaches. A small step for now, but the technology behind it has big potential. Recycling the…

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Valpak Joins Red Nose Day to Help End Child Poverty

Stuart Mitchell

Valpak®, one of North America’s leading direct marketing companies, and Red Nose Day are partnering on a nationwide, multi-platform campaign to raise awareness and funds to help end child poverty. The partnership represents the coming together of two iconic symbols, the Valpak Blue Envelope® and Red Nose Day’s Red Nose, and marks Valpak’s third “Cause Month” envelope. Red Nose Day, occurring annually in May, has raised nearly $190 million in its first five years through Red Nose sales, peer-to-peer fundraising, direct donations, NBC’s star-studded primetime programming and partners like Walgreens –…

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CAP – Spoiling for a fright – Fear and distress

Stuart Mitchell

The ASA/CAP have released a post called: Spoiling for a fright – Fear and distress. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Halloween’s has just passed us, which means there are certain situations that call for a right good scare or spine-tingling chill.  But when it comes to advertising, it’s really not OK to cause unjustified fear or distress to your audience.  If…

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Barnardo’s puts its frontline workers centre stage in new approach to direct response TV fundraising

Stuart Mitchell

A Barnardo’s project worker helping victims of child sexual abuse has a starring role in the charity’s new hard-hitting TV advert. The UK’s largest children’s charity has taken a new approach to its direct response TV fundraising campaign, putting a frontline worker centre stage in the advert which is airing throughout October. The ad features footage taken from a Skype call between Barnardo’s project worker Jo and creative agency Arthur. Barnardo’s Director of Fundraising Jennie York said: “It was intended to just be a research call to get some ideas…

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