Year: 2019

FreedomeE launches to empower positive impact fashion designers and champion ethical production and consumption, by disrupting the industry supply chain.

Stuart Mitchell

FreedomeE, has recently launched, it’s a global community of fashion brands, suppliers, artisans, creatives and industry professionals committed to driving positive behaviour in both the production and consumption of fashion. The focus is on responsible producers, who can benefit from FreedomeE’s production, marketing and distribution centres, starting with: Portugal, Brazil, USA, El Salvador, Panama, UK, South Africa, Bangladesh and Hong Kong.   FreedomeE will promote its members, offering a platform for them to showcase and sell their products and services direct to the public, cutting out the expense of the sales…

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Lung Cancer Research Foundation Raises Awareness of Lung Cancer in Women

Stuart Mitchell

In the United States, lung cancer claims more women’s lives each year than breast, ovarian, and cervical cancers combined. In many countries around the world, it has become the leading cause of cancer death in women. This November and December, the Lung Cancer Research Foundation® (LCRF) is shining a spotlight on women and lung cancer, with the goal of educating the public about these staggering statistics.  “Everyone has women in their life—a loved one, friend, co-worker— so this disease truly does impact everyone,” said Joan H. Schiller, MD, Chair of…

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CAP: Launching CAP Bitesize – learning the ad rules in bitesize chunks

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Launching CAP Bitesize – learning the ad rules in bitesize chunks. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year we delivered over half a million pieces of advice and training through our events, podcasts, webinars and online advice, but we’re always looking for new ways to help people get their ads right first time.…

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Hilton Expands Food Donation Initiative to Nearly 300 Hotels in Time for the Holidays

Stuart Mitchell

As the holiday season approaches, Hilton  is announcing the expansion of its innovative food donation initiative to all of its managed hotels across the United States and Canada, representing one of the largest hotel food donation programs to date. The company expects to donate nearly 100 tons of food over the next year — enough to feed more than 160,000 people — while also diverting millions of pounds of food waste from landfills.  “We have a century-long tradition at Hilton of playing a pioneering role in the hospitality industry, and…

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The Burgess Brothers launches national cause marketing campaign to benefit Habitat for Humanity

Stuart Mitchell

The Burgess Brothers LLC is proud to announce its national partnership with Habitat for Humanity International in support of its work to build strength, stability and self-reliance through affordable shelter.  Driven by their core values of diversity, equality, accountability and commitment, founders Jonathan and Matthew Burgess are dedicated to giving back to communities across the U.S.  The company pledged a minimum donation of $100,000 to Habitat, including a donation of $2,500 directly to Habitat for Humanity of Sacramento to support efforts in their local community.  A minimum of $97,500 will…

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