Year: 2019

Sprite Switching from Green to Clear PET bottles in Southeast Asia

Stuart Mitchell

The Coca-Cola Company has announced an important new initiative to boost recycling of Sprite bottles in Southeast Asia, thanks to a shift from green to clear PET bottles. The change from Sprite’s iconic green color will make the PET bottles far easier to recycle. “We are beginning the transition this month in the Philippines, our largest market in ASEAN, and will expand to other markets in Southeast Asia through 2020,” said Belinda Ford, Public Affairs, Communications and Sustainability Director, Coca-Cola ASEAN.  The switch in Southeast Asia follows a similar move…

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Write for Rights: Amnesty International launches global campaign championing youth activists

Stuart Mitchell

Amnesty International has launched this years Write for Rights, the world’s biggest human rights campaign, which this year champions children’s rights and youth activists. This year Write for Rights, Amnesty’s flagship human rights campaign, champions youth activists who are taking on the world’s biggest crises Kumi Naidoo, Secretary General of Amnesty International “This year Write for Rights, Amnesty’s flagship human rights campaign, champions youth activists who are taking on the world’s biggest crises,” said Kumi Naidoo, Secretary General of Amnesty International. “From those campaigning for climate and environmental justice, to…

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New campaign by Saatchi & Saatchi London and Marie Curie breaks the taboo of talking about death

Stuart Mitchell

Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death. The campaign went live on 3rd…

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Chartered Institute of Marketing Welcomes The Prince of Wales as Patron

Stuart Mitchell

The Prince of Wales has agreed to become the new Patron of the Chartered Institute of Marketing. His Royal Highness will take over from The Duke of Edinburgh, who has served as the Institute’s Patron since 1952. CIM’s first Royal Patron was King George VI, appointed in 1937. Chris Daly, Chief Executive of the Chartered Institute of Marketing said: “We are absolutely delighted that The Prince of Wales has accepted our invitation to be our Patron. There could be no greater accolade for our profession. We look forward to working…

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