Month: January 2020

Asda moves entire steak range into 100% recyclable trays

Stuart Mitchell

In-line with its ongoing commitment to ‘Use less and recycle more’, Asda has announced the move of its entire steak range into 100% recyclable cardboard trays. This will result in the removal of over 23 million black plastic trays each year across its entire Extra Special, Butchers Selection and Farm Stores lines, which will save the planet around 700 tonnes of plastic annually, the equivalent weight of six Blue Whales. Steak lovers will now be able to pick up their favourite, great quality cuts at the same great price but…

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PR Professionals defend the value of PR after criticism of London Mayor’s comms spend

Stuart Mitchell

The PRCA and CIPR have defended the value of public relations after an article in City AM criticised London Mayor Sadiq Khan for increasing spend on communications. The article follows a freedom of information act revealing the Mayor increased spending on communications by 26% since he was elected. The Mayor’s Office claim the statistics have been taken out of context. PRCA Head of Communications and Marketing, Koray Camgoz commented: “The article suggests Khan is ‘more concerned about PR than policy’, but what many fail to grasp is that you cannot…

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Game of Thrones star Maisie Williams raises her voice against global water inequality in WaterAid campaign for Human Rights Day

Stuart Mitchell

With the fighting spirit worthy of Arya Stark, 22-year-old Game of Thrones actress Maisie Williams is lending her voice to a stirring WaterAid film entitled Decade of Change, which looks back over the past ten years and celebrates key protest movements that are helping bring about real change.  The film, which marks Human Rights Day on 10 December, shines a light on several campaigns, including the #MeToo movement, #BlackLivesMatter and #OccupyWallStreet, that have challenged gender, racial and economic inequality.  International charity WaterAid is now calling on people to add their…

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The Coca-Cola Foundation Celebrates 100th Anniversary of Initial Public Offering with $1 Million Grant to Girls Who Invest

Stuart Mitchell

The Coca-Cola Company is marking its 100th anniversary as a public company today with a $1 million grant to Girls Who Invest from The Coca-Cola Foundation. Girls Who Invest (GWI) is a non-profit organization dedicated to promoting diversity and inclusion in investment management, with a specific focus on increasing the pipeline of women entering the industry in frontline investing and leadership positions. The grant will provide scholarships for approximately 40 women at U.S. colleges and universities to explore careers in investment management by participating in rigorous, four-week on-campus training programs…

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Chartered Institute of Marketing launches apprenticeships from A Level to Master’s degree

Stuart Mitchell

The Chartered Institute of Marketing (CIM) announced that a new marketing apprenticeship, at Level 3 and a marketing adaptation of the current Senior Leaders Level 7 Apprenticeship, have been approved by the Institute for Apprenticeships.  This means that CIM, through its network of training providers will offer apprenticeships from Level 3 Marketing Assistant (equivalent to an A Level qualification) through to Level 7 (equivalent level to a to a master’s degree). CIM has worked with brands including Mercedes Financial Services, Seetec, NS&I, Clarks and BT to launch the first apprenticeships…

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