Month: January 2020

Zalando Commits to Renewable Energy

Stuart Mitchell

As the leading online platform for fashion and lifestyle in Europe, Zalando is part of one of the most polluting industries. To become part of the solution instead of feeding into the problem, Zalando has committed to a net-zero carbon footprint. To achieve that, Zalando are compensating all CO2 emissions from our own operations, deliveries and returns that are not yet eliminated by operational improvements such as more sustainable packaging or delivery options, via offsetting. An important pillar of reducing Zalando’s impact on the climate as much as possible is…

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Drax sets world-first ambition to become carbon negative by 2030

Stuart Mitchell

Leading British energy company, Drax Group Plc, will be the first company in the world to announce an ambition to become carbon negative when CEO Will Gardiner speaks at a Powering Past Coal Alliance event at COP 25 in Madrid,  on Tuesday December 10, 2019. He will say that Drax has an ambition to become carbon negative by 2030, but doing so will depend on an effective negative emissions policy and investment framework for new technologies like bioenergy with carbon capture and storage (BECCS).   Being carbon negative means that…

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CAP: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care…

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Mitsubishi Motors in the UK and OVO Energy drive sustainability ambitions with new collaboration

Stuart Mitchell

Mitsubishi Motors in the UK and OVO Energy have announced a new partnership to help drive the decarbonisation of transport. Recognising that meeting the UK’s net-zero carbon commitment by 2050 will require collaboration and partnerships across industry, the two businesses have teamed up to offer innovative green solutions to their respective customers. OVO Energy has already set ambitious goals, committing in Plan Zero to decarbonise its own operations and halve its members’ carbon footprint by 2030. It currently offers a one-stop zero carbon solution at home and on the road…

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UNESCO highlights the role of sports in fostering inclusion of persons with disabilities in Iran

Stuart Mitchell

On 16 December 2019, UNESCO Tehran Cluster Office co-organized an event for supporting the fruitful initiatives being developed by the Iranian government and national organizations aiming at fostering inclusion of persons with disabilities through sports and physical education. Numerous Iranian stakeholders joint UNESCO in the organization of this occasion, which was celebrated in the Olympic Academy of Iran: the Iranian National Commission for UNESCO, Iranian National Olympic Committee, Iranian Paralympic Committee, Ministry of Sports and Youth, Municipality of Tehran, University of Tehran, Iranian Federation for the Disabled, Iranian Federation of…

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