Month: January 2020

Bold Launches New Campaign for the Modern Family – #YouAreBold

Stuart Mitchell

Fabric care brand, Bold has launched a brand-new advert in the UK, championing women looking to take the step of going back to work after having a baby. The new advert, named You Are Bold, focuses on the transformational moment where a mum is shown getting ready for a job interview and is invigorated and transformed by the scent of her freshly washed shirt, giving her the confidence to tackle the challenge ahead. The brand, owned by Proctor & Gamble, has always taken a tongue-in-cheek approach to its advertising and…

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Asda launches first vegan plant-based range with 48 new products

Stuart Mitchell

To mark the start of Veganuary, leading supermarket Asda has launched a delicious and exciting vegan-friendly range of plant-based products, all under the new ‘Asda Plant Based’ label. An inspirational range of tasty, 100% plant-based meal solutions, components and sides that are a celebration of plants. The mouth-watering new range is also approved by The Vegan Society, with most products hosting the new ‘live better’ logo, Asda’s new health icon helping to signpost the healthiest choices in the range. The range launches just as the demand for plant based products…

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WaterAid reveals the surprising New Year traditions celebrated around the world

Stuart Mitchell

As the new year begins, WaterAid has released a fascinating new photo gallery revealing the New Year traditions celebrated by different communities around the world.  From water fights and bathing rituals to giving chickens as a gift and using cow dung to polish the floor, the unique images reveal how people celebrate in ten countries from Cambodia to the UK and Madagascar to Japan, in the hope of bringing good health, happiness and prosperity for the New Year. WaterAid created the seasonal photo series as part of its Access Denied…

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New study finds trying vegan for January leads to sustained meat reduction

Stuart Mitchell

As Veganuary 2020 gets underway, research released today suggests most participants will not resume their previous food consumption habits when the month-long vegan pledge is over. Findings from a new Kantar study commissioned by Veganuary show that people who cut out animal products for January 2019 maintained reduced consumption levels until at least July 2019. The Kantar study was based on data from their shopper panel that continuously tracks purchases from 30,000 British households. It was commissioned by Veganuary to get a better understanding of the campaign’s impact. The results…

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PepsiCo Launches Second North America Greenhouse Program To Accelerate Purpose-Driven Solutions For The Food And Beverage Industry

Stuart Mitchell

PepsiCo has announced the launch of its second PepsiCo Greenhouse program in North America, an innovation initiative designed to support emerging entrepreneurs and brands in the food and beverage industry. The 2020 program seeks to collaborate with purpose-driven brands at the forefront of transformative trends that are changing the way consumers eat and drink. “As part of our vision to be the ‘Global Leader in Convenient Foods and Beverages by Winning with Purpose,’ we are integrating purpose into the core of our business and our brands,” said Jim Andrew, PepsiCo Executive…

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