Month: February 2020

Serviceplan Suisse makes Surprise Magazine Street Vendors Visible with Billboard Kiosk

Stuart Mitchell

Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine. Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to earn an income by selling the magazine. Over 400 vendors sell the magazine to readers every day. In order to help them sell more magazines, Serviceplan Suisse decided to give them an even more eye-…

Read More

CISALI launch life saving app to find nearest defibrillator

Stuart Mitchell

Life-saving defibrillators (AEDs) are fortunately becoming increasingly widespread. The number of such locations is growing in exposed locations in cities, in companies, public buildings, hotels, etc. The number of such locations is increasing. In an emergency, their immediate localization is of crucial importance. CISALI (Citizens Save Lives Association) is an international association based in Ireland that registers manufacturer-independent and device-neutral defibrillator sites. The global association has a contact person in each country who deals with country-specific issues and questions. It is in our and your interest to travel in a…

Read More

Bonds launches new Pride range via Leo Burnett

Stuart Mitchell

To support the release of its new Pride range, Bonds has created OUT NOW, an idea that celebrates the coming out stories of queer Australians – turning a common fashion phrase into an expression of pride. Created by Leo Burnett, OUT NOW features the amount of time these Aussies have been living out and proud – from 6 months to 55 years – to support everyone in the LGBTQIA+ community. As part of the project, Bonds is a proud supporting partner of Minus18, champions for LGBTQIA+ youth Australia wide. The partnership…

Read More

Unilever recognised by CDP for action on climate crisis

Stuart Mitchell

Unilever has been identified as a global leader in corporate sustainability and awarded a place on this year’s Climate A List compiled by CDP, the non-profit environmental disclosure platform. “We are delighted to be named by CDP as a leader in climate disclosure,” says Marc Engel, Unilever’s Chief Supply Chain Officer. “Every company should aspire to join the CDP A list, setting science-based targets for reducing emissions and disclosing their progress. Greater transparency is key to driving ambitious climate action and keeping global temperature rise to 1.5 degrees Celsius.” CDP…

Read More

Public relations seen as more transparent than any other profession, says new report

Stuart Mitchell

Public trust in professionals is “still strongly held” according to new research by the Professional Associations Research Network (PARN). The report finds public relations is viewed as more transparent than any other profession. However, public relations is viewed as the least trustworthy profession. The report was funded by a number of professional bodies including the CIPR. ‘Promoting Professionalism’ examines the challenges professions face including the rise of populism, the emergence of new technologies and concerns surrounding sustainability.  Chapter 5 – ‘Perceptions of Professionalism’ – explores what the public thinks of professionals as well as how professionals in different…

Read More