Month: February 2020

PRSA Teams with Global Alliance in Support of Global Ethics Month – February 2020

Stuart Mitchell

In an age of disinformation and misinformation, the practice of ethical public relations has never been more critical worldwide. Advocating for the importance of truth, integrity and honesty, PRSA and Global Alliance for Public Relations and Communication Management have partnered to promote Global Ethics Month throughout February 2020. The founding principles of PRSA are steeped in PRSA’s Code of Ethics; central core values that establish guidelines for upholding ethical actions, build trust with our communities and offer sound ethical counsel as communications professionals. Global Ethics Month is currently taking place…

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Vattenfall reveals fossil free crib

Stuart Mitchell

Swedish multinational energy firm Vattenfall has created what looks like a very ordinary cot. One that you might see in the home of any family with a small baby. But, while it might look familiar, this particular crib cost £22,289 to make – the high price is because it’s been made completely without the use of fossil fuels.Today it is almost impossible to manufacture items that fit the everyday needs of a household without the use of fossil-fuels. The way in which the everyday objects that we buy and use are created plays a huge role in the search for green…

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Swipe Right with Stamma this Valentine’s Day

Stuart Mitchell

National charity Stamma has launched its first Valentine’s Day campaign with a series of typographical illustrations for people to share that they stammer when on dating apps and social media. The campaign, created by VMLY&R, aims at changing perceptions. and raises awareness of how people’s stammering can impact their love life The charming and tongue-in-cheek illustrations reveal that the individual has a stammer in a way the charity feels will empower individuals. Illustrations can be downloaded from stamma.org where there will also be articles on dating, love and romance, from…

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Museum of Brands launches When Brands Take a Stand Exhibition

Stuart Mitchell

The Museum of Brands launches a new exhibition, When Brands Take a Stand, on 10 March 2020. The exhibition and accompanying series of talks present some of the most inspirational and debated advertising campaigns that take a stand for causes such as diversity, inclusion, environmentalism, health, wellbeing and human rights. Brands and advertising have the power to influence society. They affect the way we see ourselves and how we engage with others and the world we live in. When large brands and businesses take a stand on societal and political…

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Gerety Awards Call for Entries Campaign

Stuart Mitchell

What does a woman have to do to get onto an advertising jury? The Gerety Awards launch a call for entries campaign with a message of action to the industry as a whole. It always becomes news when an ad award show jury makes 50/50 gender parity. Despite all the talk, most jury members are still men.  As the first ad festival with an all-woman jury working to counterbalance that, the Gerety Awards decided to create an awareness campaign that would get the industry to walk the talk. Purple moustaches were…

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