Month: March 2020

CIA At Copia Celebrates 50th Anniversary Of Earth Day With ‘Food Is Life’ Food-Sustainability Festival

Stuart Mitchell

 The CIA at Copia, The Culinary Institute of America’s global destination for dining, culinary classes and experiences, today announced its inaugural “Food is Life” food and sustainability festival to launch on the 50th anniversary of Earth Day, April 22, 2020. Taking place in downtown Napa, the five-day event will celebrate Earth Day and inform the public about the connections between our food choices and the environment through a series of world-class dining experiences, food and wine tastings, art installations, live entertainment, and conversations led by food and beverage industry leaders.…

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Banana Republic Debuts March Campaign Featuring Boundary-Breakers in Celebration of Modern Work and International Women’s Day

Stuart Mitchell

This March, Banana Republic celebrates WORK WHERE? – a campaign of unconventional work – challenging the traditional concept of where, how and why we work, and what we wear to do it. Directed by in-house by Banana Republic Creative Director Len Peltier, WORK WHERE? showcases a kinetic montage of videos and images on a range of real people breaking boundaries in the broad landscape of modern work. The multi-faceted campaign releases today, February 25, across brand and media channels. “As a company founded by unconventional boundary breakers, our March campaign…

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International Myeloma Foundation (IMF) Launches Resilience-Themed Campaign for Myeloma Action Month in March 2020

Stuart Mitchell

The International Myeloma Foundation (IMF) is harnessing the power of multiple myeloma patients, their families, and the community at large to raise awareness of the blood cancer during Myeloma Action Month (MAM), starting March 1, 2020. The organization commemorates its 30-year anniversary this year. In the words of one of its co-founders, Brian D. Novis, “One person can make a difference; two can make a miracle.” With this sentiment in mind, the IMF’s hope is to bring together members of the myeloma community and beyond to focus on the theme…

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PRCA urges ‘dialogue and transparency’ on global PR ethics enforcement

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has urged global PR bodies to encourage two-way communication and transparency on discussions relating to ethical conduct, after its US-based members expressed concern with existing ethics enforcement frameworks. U.S.-based PRCA member, Mary Beth West, MPRCA, raised legitimate concerns about the lack of enforcement measures adopted by the Global Alliance and was subsequently ordered to cease future communication with the organisation. “This is a conversation we should be welcoming as an industry – not shutting down,” said Francis Ingham, MPRCA, Director General, PRCA. “Two-way communication is…

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Unilever’s SUAVE has cruelty-free care with PETA accreditation

Stuart Mitchell

Suave has become the latest of Unilever’s beauty and personal care brands to gain global ‘cruelty-free’ accreditation from People for the Ethical Treatment of Animals (PETA). Found in one in every two homes in the U.S., a Suave product is sold every 14 seconds, demonstrating that quality, value and safe products that do not require animal testing can be accessible to all. Berengere Loubatier, Suave’s Senior Brand Director said, “We are delighted to be part of PETA’s ‘Beauty Without Bunnies’ program. Suave is known for its high-quality beauty products made…

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