UNICEF and UNFPA renew multi-country initiative to protect millions of girls from child marriage

A multi-country initiative to end child marriage and help protect the rights of millions of girls worldwide will be renewed for an additional four years, UNICEF and UNFPA announced. By 2023, the UNFPA-UNICEF Global Programme to End Child Marriage will reach over 14 million adolescent girls across 12 countries in Africa, the Middle East and South Asia  with direct services. The programme – which first launched in 2016 – also involves families, educators, health providers, governments, and religious and traditional leaders as part of the global effort to end child…

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SC Johnson and Save the Children Join Forces to Equip a Generation With the Life Skills to Battle COVID-19 and Future Public Health Threats

With a goal of enabling this generation of children to better protect themselves and their communities, SC Johnson and Save the Children are partnering to educate and enable children worldwide to cope with the COVID-19 pandemic. This new partnership will focus on helping children and their loved ones respond to this and future public health threats. SC Johnson is donating $1 million to help vulnerable and marginalized children around the world. This donation will support Save the Children programs that shine a light on the importance of personal hygiene and…

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The Allstate Foundation Contributes $5 Million to Support Domestic Violence Victims, Youth in Need and Emergency Response

As COVID-19 cases continue to grow across the United States, The Allstate Foundation is contributing $5 million to accelerate relief and recovery for domestic violence victims, youth in need, first responders and communities at large. “It’s incredibly inspiring to see people finding ways to take care of each other,” said Elizabeth Brady, Allstate chief marketing, customer and communications officer and trustee of The Allstate Foundation. “For 68 years, The Allstate Foundation has delivered on Allstate’s promise to serve as the Good Hands – especially in a moment of need.” The…

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Co-op launches multi-million pound donation scheme to feed the hungry

Co-op has announced a major multi-million-pound boost to feed the nation during the ongoing Covid-19 crisis. The convenience retailer has pulled its Easter TV advertising campaign, which was originally promoting its chocolate eggs, and donated the airtime – worth £2.5 million – to fight hunger by promoting the work of charity FareShare. In partnership with FareShare, Co-op has created a new charity TV ad which is a tribute to the local heroes who are playing their part in feeding the nation during the Coronavirus crisis. The advert launches the new…

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ASA – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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