Month: April 2020

HeForShe launches #HeForSheAtHome campaign

Stuart Mitchell

As a consequence of the global COVID-19 pandemic, millions of people now find themselves indoors. Gender inequalities, particularly of women in the home, are becoming increasingly apparent when it comes to housework, cleaning and caring for children, the sick or the elderly. In responding to the outbreak, women make up 70 per cent of workers in the health and social sector and do three times as much unpaid care work at home as men. Women are in the lead across the world as front-line responders, health care professionals, scientists, doctors…

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UNESCO and UNDP join forces to promote verified information against COVID 19

Stuart Mitchell

The COVID 19 pandemic has a peculiarity that sets it apart it from previous health crisis’s that has plagued the world – the role of social media and its impact on global populations. Powerful digital platforms have the power to circulate valuable information and news updates, in a matter of seconds, throughout the world. Within the same capacity, these tools are also capable of circulating false or misleading content that can threaten the well-being of populations. It is important verify information as soon as possible. With a simple click, sharing…

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Public relations specialists with Roxhill Media launch The Community PR initiative in response to the Corona crisis

Stuart Mitchell

Calling all charities and organisations in need of comms support during Covid 19 – and, PR professionals wanting to do some good and make new contacts.   The impact of Covid-19 can be felt across the industry, agencies and organisations alike have had to furlough staff to keep their businesses afloat. When clear and concise communication is at its most required, there are a pool of volunteer PR practitioners ready to provide support during this period, through The Community PR Initiative.   Spearheaded by Nick Payne and Alex Williams of Roxhill Media and Aceil Haddad, the band of volunteers including RedGem and Latte Recruitment…

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Aviva announces donation to NHS Charities Together as part of package of Covid-19 support

Stuart Mitchell

Aviva, has pledged £5 million to NHS Charities Together as part of a package of measures aimed at supporting customers and their communities during the Covid-19 crisis. Aviva’s donation will fund support for the NHS in three key areas: welfare and wellbeing for NHS employees, volunteers and patients; assistance for patients leaving hospital; and long-term mental health support for NHS workers. Aviva’s package of measures to support customers and communities also includes: Free breakdown cover, enhanced home insurance for personal belongings and free courtesy cars for Aviva customers working in…

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Hulbert to lead IPA Effectiveness Leadership Group

Stuart Mitchell

Wunderman Thompson CEO Pip Hulbert has been appointed as new Chair of the IPA Effectiveness Leadership Group, a prestigious advisory group of client and agency leaders working together to develop and promote positive behaviour change with a focus on evidence-based decision-making. In her role. Hulbert will lead the Group in debating how best to market marketing to the C-suite, manage marketing in day-to-day client agency relations, and develop strategies to measure marketing in order to demonstrate effectiveness in delivering profitable brand growth. The Group will also agree and support a…

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