Month: April 2020

The Allstate Foundation Contributes $5 Million to Support Domestic Violence Victims, Youth in Need and Emergency Response

Stuart Mitchell

As COVID-19 cases continue to grow across the United States, The Allstate Foundation is contributing $5 million to accelerate relief and recovery for domestic violence victims, youth in need, first responders and communities at large. “It’s incredibly inspiring to see people finding ways to take care of each other,” said Elizabeth Brady, Allstate chief marketing, customer and communications officer and trustee of The Allstate Foundation. “For 68 years, The Allstate Foundation has delivered on Allstate’s promise to serve as the Good Hands – especially in a moment of need.” The…

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Co-op launches multi-million pound donation scheme to feed the hungry

Stuart Mitchell

Co-op has announced a major multi-million-pound boost to feed the nation during the ongoing Covid-19 crisis. The convenience retailer has pulled its Easter TV advertising campaign, which was originally promoting its chocolate eggs, and donated the airtime – worth £2.5 million – to fight hunger by promoting the work of charity FareShare. In partnership with FareShare, Co-op has created a new charity TV ad which is a tribute to the local heroes who are playing their part in feeding the nation during the Coronavirus crisis. The advert launches the new…

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ASA – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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Iceland Announces 29% Reduction In Plastic Usage Following Uk-First Pledge To Remove Entirely From Own Label Products By End Of 2023

Stuart Mitchell

Iceland has announced a reduction of 29% in its overall plastics packaging usage, two years on from the retailer’s industry leading pledge to remove plastics from all own label product packaging by the end of 2023. The retailer was the first globally to make such a commitment and remains the only supermarket in the UK to have pledged to remove plastic in its entirety from its own label range. The 29% reduction reflects a removal of 3,794 tonnes from the retailer’s annual plastic usage, the equivalent weight of 36 blue…

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Church investors Announce Tougher Line on AGM Voting Policy

Stuart Mitchell

The Church Investors Group (CIG or the Group), representing 70 members and £21bn in assets, has this week written to the leaders of FTSE 350 companies to inform them that it will be enhancing its scrutiny of corporates ESG aspects this AGM season. The CIG already holds companies to high standards on executive pay, boardroom gender diversity, climate change, and tax justice. It regularly votes against executive remuneration schemes and votes against the reappointment of directors when pay schemes are particularly excessive. This year, new measures extend expectations on diversity…

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