Month: May 2020

Tony the Tiger® Recruits Superstars Shaquille O’Neal and Candace Parker to Give Philadelphia Middle School Athletes a Once-in-a-Lifetime Surprise

Stuart Mitchell

What started as a simple video conference call between Philadelphia middle school athletes and their coach turned into a true game changer today, thanks to a surprise appearance by Tony the Tiger, Shaquille O’Neal and Candace Parker. As part of the ongoing Mission Tiger campaign to help save and improve middle school sports nationwide, this legendary trio joined the video call to deliver a donation to the athletes at Philadelphia’s Young Scholars Charter School to help them get back in the game when sports resume. Life without sports seems strange…

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More Than 50 Women Stand #TogetherForHer with the Charlize Theron Africa Outreach Project, CARE, and Entertainment Industry Foundation to Address Gender-Based Violence During COVID-19

Stuart Mitchell

According to The United Nations Population Fund, six months of lockdowns could result in an additional 31 million cases of gender-based violence across the globe. The Charlize Theron Africa Outreach Project (CTAOP), CARE, and the Entertainment Industry Foundation (EIF) launched Together For Her last month to deploy funds, address the dire need for resources, and support the global response against domestic violence amidst the COVID-19 pandemic. Since announcing Together For Her on April 22, more than 50 female role models from across film and entertainment, sports, fashion, and business have…

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Tiana Kocher Launches TikTok Challenge #DontTripChallenge to Benefit Red Cross

Stuart Mitchell

Recording artist Tiana Kocher has announced that she is teaming up with TikTok influencers in a new campaign to benefit the Philippine Red Cross and The American Red Cross to assist them in the battle against COVID-19. The young influencer’s #DontTripChallenge, on the social media platform, will support Red Cross medical staff and volunteers who are risking their lives daily amidst the global pandemic. TikTok creators and users from the United States, Canada, United Kingdom, and the Philippines are actively taking part in the fundraising efforts. Help Assist With COVID-19 Efforts Via…

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Skal International Joins the UNWTO Campaign # TravelTomorrow To Support Recovery amid COVID-19 Pandemic

Stuart Mitchell

The COVID-19 pandemic has put the entire world in alarm, but without a doubt, the Tourism industry more than any other is getting a terrible impact. The industry is experiencing an unprecedented crisis, which therefore also requires exceptional measures to be taken. As an affiliate member of UNWTO; Skal International joins UNWTO campaign #TravelTomorrow to Support the statement of calling for shared responsibility among travellers and the tourism sector around the world to deal with the COVID-19 coronavirus pandemic. “It is in these moments that we realize most that unity is…

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Mission Unstoppable Launches #StaySafeForScience

Stuart Mitchell

Litton Entertainment’s Mission Unstoppable, in partnership with Lyda Hill Philanthropies®, IF/THEN® Initiative, will launch #StaySafeForScience, a new pro-social digital campaign designed to generate awareness and youth engagement for best public health practices during the COVID-19 pandemic. #StaySafeForScience will include a social media call to action entitled, the #StaySafeForScience Challenge, which will run on Instagram and Twitter. To support the science community and further COVID-19 relief efforts, Lyda Hill Philanthropies will donate $1 for every tweet or Instagram filter shared using #StaySafeForScience up to $250,000. All funds raised through the #StaySafeForScience…

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