Day: 8 June 2020

Dive industry demonstrates resilience and determination to improve sustainability in the face of the corona crisis

Stuart Mitchell

The Reef-World Foundation – the international coordinator of the UN Environment Programme’s Green Fins initiative – is calling for the dive industry to keep sustainability high on its agenda during the COVID-19 crisis. The charity is keen to remind dive and snorkel operators of the importance of preventing environmental threats – even when they don’t have divers in the water. Reef-World’s flagship programme – Green Fins – aims to protect coral reefs by promoting a sustainable dive and snorkel industry. Because the Green Fins Code of Conduct covers the prevention…

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Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film

Stuart Mitchell

Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time,  whether helping us work from…

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GLAAD and Procter & Gamble study: Seeing LGBTQ images in media and ads relates to greater acceptance of LGBTQ people

Stuart Mitchell

GLAAD and Procter & Gamble (P&G), the world’s largest advertiser, released the findings from the first-ever “LGBTQ Inclusion in Advertising and Media” study, which measures how non-LGBTQ Americans respond to LGBTQ representation in television, films, and ads. The findings of the study demonstrate high comfortability around viewing LGBTQ images in the media, favorability towards brands with LGBTQ-inclusive advertising, and that inclusive media images lead to greater acceptance and understanding of the LGBTQ community.  For the full report, visit www.glaad.org/inclusion. GLAAD President & CEO Sarah Kate Ellis and P&G Brand Officer…

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UK Government unlocks £150 million from dormant accounts for coronavirus response

Stuart Mitchell

The UK Culture Secretary has announced that £150 million from dormant bank and building society accounts is to be unlocked to help charities, social enterprises and vulnerable individuals during the coronavirus outbreak. This includes accelerating the release of £71 million of new funds from dormant accounts alongside £79 million already unlocked that will be repurposed to help charities’ coronavirus response and recovery. The funding will support urgent work to tackle youth unemployment, expand access to emergency loans for civil society organisations and help improve the availability of fair, affordable credit…

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Artists, Music & Technology Companies Unite for SongAid™ to Benefit WhyHunger’s Rapid Response Fund

Stuart Mitchell

The music and technology industries have joined forces to launch SongAid, an ongoing effort to fight the global hunger crisis exacerbated by the COVID-19 pandemic. Starting on May 29, each week SongAid will release new music from a growing list of contributing artists. Each time a fan listens to a SongAid song, the streaming proceeds will go to WhyHunger’s Rapid Response Fund. Content will be distributed through a partnership with leading music distribution company The Orchard and made available to fans listening on Spotify, Amazon Music, YouTube Music, Apple Music and sharing…

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