Day: 1 July 2020

P&G Beauty Convenes Expert Partners to Discuss Responsible Growth in Beauty, Announces P&G Responsible Beauty Systems-Thinking Framework

Stuart Mitchell

P&G Beauty convened a virtual meeting with leading global NGOs to discuss the role of the beauty industry in accelerating progress towards a more sustainable, inclusive and resilient future. Until now, the industry has responded to consumer concerns over safety, quality, origin and sustainability with an array of claims – such as natural, organic or clean – many of which lack clear definitions and standards and are sometimes at odds with one another. The group made up of experts from various NGOs and Alex Keith, CEO, P&G Beauty, recognized that…

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CAP – Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding pour decisions when advertising alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The principle behind the alcohol rules is to ensure that marketing communications that feature or refer to alcohol are responsible.   These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you…

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MITTOC – Interview with A&E Founder Elma Beganovich about the impact of COVID-19 in Marketing

Stuart Mitchell

Welcome to the first of out Marketing in the Time of COVID-19 interviews. We have some amazing and interesting interviews coming up but are starting with an amazing one with Elma Beganovich, founder & COO of Amra & Elma, influencer marketing agency. Ms. Beganovich leads A&E’s efforts in building the list of world renowned  partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing terms and scope of those partnerships. Ms. Beganovich holds a…

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Culture Secretary and the Duke of Cambridge join sports stars to talk mental health across UK sport

Stuart Mitchell

The Culture Secretary and The Duke of Cambridge have joined some of Britain’s biggest sport stars to discuss the issue of mental health across UK sport, as elite athletes and many of the wider population return to work following an easing of lockdown restrictions. The virtual roundtable saw Oliver Dowden and The Duke joined by British sporting greats who together have accumulated more than 400 caps for their country, 17 gold medals at Olympic or Paralympic Games, seven grand slams, and won a Davis Cup and Rugby World Cup. Many…

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ZLI’s Beached Campaign to Combat Bigotry in Wildlife Conservation

Stuart Mitchell

The Zoological Lighting Institute™ (ZLI) has announced ZLI’s Beached Campaign to overcome the structural and cultural bigotries that hinder animal sciences. Formed as an initiative to provide photobiology grants for researchers and animal keepers studying whales and dolphins, ZLI’s Beached Campaign recognizes the challenges that racial, cultural and economic bias pose for viable scientific communication and dialogue. Grant applications for aid are due to ZLI by 1 August 2020, with an online monthly lecture and symposium series set to begin on 9 September, 2020.  Wildlife conservation has not been immune…

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