Tag: alcohol

CAP – Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls

Stuart Mitchell

The ASA/CAP have released a post called: Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With an increased focus on health and wellbeing, new products may appear on the market claiming to help us stay healthy or lose weight, but can these claims be made about alcoholic…

Read More

CAP – Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant

Stuart Mitchell

The ASA/CAP have released a post called: Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We would like to rum you through some tips for keeping your alcohol ads in line with the Code, with the new rules for zero alcohol drinks in mind.  Alcohol section shaken and stirred – new rules…

Read More

CAP – Alcohol alternatives – new rules and guidance

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation earlier this year, CAP has announced new rules on alcohol alternative product advertising which will come into force on 14 May 2024. These rules are accompanied by detailed guidance to help advertisers understand where the ASA Council is…

Read More

CAP – Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules

Stuart Mitchell

The ASA/CAP have released a post called: Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As with all age-restricted products, there are a number of rules that apply when marketing alcoholic products. But did you know that any non-broadcast ad that features alcohol is subject to the alcohol rules…

Read More

ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

Read More