Tag: alcohol

CAP – Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant

Stuart Mitchell

The ASA/CAP have released a post called: Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We would like to rum you through some tips for keeping your alcohol ads in line with the Code, with the new rules for zero alcohol drinks in mind.  Alcohol section shaken and stirred – new rules…

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CAP – Alcohol alternatives – new rules and guidance

Stuart Mitchell

The ASA/CAP have released a post called: Alcohol alternatives – new rules and guidance. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following a public consultation earlier this year, CAP has announced new rules on alcohol alternative product advertising which will come into force on 14 May 2024. These rules are accompanied by detailed guidance to help advertisers understand where the ASA Council is…

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CAP – Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules

Stuart Mitchell

The ASA/CAP have released a post called: Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As with all age-restricted products, there are a number of rules that apply when marketing alcoholic products. But did you know that any non-broadcast ad that features alcohol is subject to the alcohol rules…

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ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

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ASA – Children’s exposure to TV ads for alcohol and gambling: 2020 update

Stuart Mitchell

The ASA/CAP have released a post called: Children’s exposure to TV ads for alcohol and gambling: 2020 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we are publishing updated figures showing children’s exposure to age-restricted TV ads, namely ads for alcohol and gambling, in 2020.  The extraordinary developments in 2020 have meant significant changes to our daily routines and behaviours.  As a…

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