Tag: alcohol

CAP – Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules

Stuart Mitchell

The ASA/CAP have released a post called: Didn’t know you were invited to the party? Unexpected ads that broke the alcohol rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As with all age-restricted products, there are a number of rules that apply when marketing alcoholic products. But did you know that any non-broadcast ad that features alcohol is subject to the alcohol rules…

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ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

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ASA – Children’s exposure to TV ads for alcohol and gambling: 2020 update

Stuart Mitchell

The ASA/CAP have released a post called: Children’s exposure to TV ads for alcohol and gambling: 2020 update. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we are publishing updated figures showing children’s exposure to age-restricted TV ads, namely ads for alcohol and gambling, in 2020.  The extraordinary developments in 2020 have meant significant changes to our daily routines and behaviours.  As a…

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CAP – Updating the ad rules on alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Updating the ad rules on alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP and BCAP Codes have been updated with minor amendments to the Alcohol rules. These amendments clarify the language used to describe the ABV thresholds at which drinks are subject to the alcohol rules and what strength a ‘low alcohol’ drink is…

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CAP – Avoiding pour decisions when advertising alcohol

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding pour decisions when advertising alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The principle behind the alcohol rules is to ensure that marketing communications that feature or refer to alcohol are responsible.   These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you…

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