Day: 23 July 2020

Channel 4 commits to being anti-racist organisation

Stuart Mitchell

Channel 4 has set out a new and clear commitment to be an anti-racist organisation and committed to redouble its efforts to improve diversity and representation of black, Asian and minority ethnic people on and off-screen – using its influence in the creative industries and society at large to do more to drive anti-racism. CEO, Alex Mahon today outlined six clear commitments across all areas of its business to underpin this and ensure that Channel 4 is a driver of positive change. This includes a new creative commitment to double…

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BHF launches new virtual game ‘Rogue Agent’ to beat the boredom and raise vital funds

Stuart Mitchell

The British Heart Foundation (BHF) is encouraging people to get together virtually to support our vital work this summer with a new virtual game, Rogue Agent in association with Escape Live. With social distancing still in place and many people unable to see friends and family in person, the BHF have teamed up with Escape Live to make the virtual game available between 26th June and 18th September. Up to six players can play from a single location or from various locations around the world. Family friendly, the game can…

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Wimbledon Foundation commits £1.2 million to championing clean water for all with WaterAid

Stuart Mitchell

The Wimbledon Foundation, the charity of The All England Lawn Tennis Club (AELTC) and The Championships, has committed £1.2 million in a new three-year partnership to help WaterAid in its mission to bring clean water, decent toilets and good hygiene to all by 2030. The expanded commitment is an extension of the Wimbledon Foundation and WaterAid’s initial three-year partnership, which began in 2018 with an annual donation of £100,000, and which will increase to a total of £1.2 million awarded over the next three years.  In the context of the…

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Businesses increasingly concerned about impact of ‘Test, track and trace’ on the digital economy

Stuart Mitchell

The latest ‘Coronavirus – The Impact on Business’ survey from the Data & Marketing Association (DMA) reveals growing concerns about the impact of the pandemic and UK Government’s actions on the digital economy. One of the most notable changes between surveys was an increase in the belief that coronavirus was harming public trust in brands and marketing – up to 29% in late June, from 17% in May. Sentiment about the impact of the UK Government’s rollout of the ‘Test, track and trace’ programme on the data and marketing industry…

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Economic stimulus meaningless without the public feeling safe: new research shows two-thirds feel safer with masks

Stuart Mitchell

The Chancellor announced a range of measures yesterday aiming to stimulate business and consumer spending, but this is only addressing half the battle and more needs to be done to make the public feel safe when out in public. New research from HEROES, the charity set up by NHS workers for NHS workers, and Ally, a new provider of sustainable face coverings, has found that 65% feel safer when wearing a mask in public, a figure that rises to 68% when seeing other people wearing face coverings. 71% of the…

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