Day: 31 July 2020

91% of marketers believe poor email deliverability has a negative financial impact

Stuart Mitchell

THe Data & Marketing Association (DMA) and Validity have published the ‘Email Deliverability 2020: A Journey into the Inbox’ report. The report reveals that 91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe. Many factors influence the success rate of emails reaching their target destinations. Marketers cite a range of challenges when it comes to email deliverability, including ‘High bounces’ (20% of marketers stated this), ‘IP address reputation’ (18%), ‘Low reader engagement/spam…

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Amsterdam’s electric vehicle chargers receive rainbow makeover to help support LGBTQ youth

Stuart Mitchell

For many of Amsterdam’s EV driving residents, it has become somewhat of a tradition: seeing the public chargers that they use to charge their EVs colorfully dressed up during the Dutch Pride festivities. On Thursday morning, they woke up to see that many of the city center’s chargers had, yet again, received a rainbow makeover from a team of volunteers from Vattenfall and charging station manufacturer EVBox. Throughout the Dutch Pride Week (July 25–August 2), all revenue generated from more than 100 specially-covered stations across the city will be donated…

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‘Sustainable Snax’ – Asda becomes first supermarket to launch a 100% recyclable crisp tube

Stuart Mitchell

Asda has announced that it has become the first UK supermarket to launch a 100% recyclable crisp tube, as it moves its entire own-brand ‘Snax’ range into cardboard packaging. The move will cut 98.2 tonnes of non-recyclable packaging from Asda’s operations each year, the equivalent of 2.34 million crisp tubes. Previously made from a mix of foil, metal and cardboard materials, the non-recyclable tube has long been an issue for customers as they have been unable to put it into their recycle bins, however, the new ‘Snax’ packaging means that…

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UNLIMITED partners with Angel Academe to help female founders scale up and out of lockdown

Stuart Mitchell

Committed to supporting women in tech, UNLIMITED creates a ‘Greenshoots Hub’ to help accelerate ideas and provide marketing and communications consultancy UNLIMITED announces a strategic partnership with investor network Angel Academe to give founders further firepower to accelerate into 2021. Already a proven record of helping clients like GoCardless and Twilio move from scale-up to IPO and more recently having helped clients like Taxly and other start-ups lead digital innovation in the financial space, UNLIMITED is making a specific commitment to back women in tech through this partnership. “Our primary…

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Fifteen Female Founders Kick Off 2020 Stacy’s Rise Project With Soccer Stars And Fellow Entrepreneurs Christen Press And Tobin Heath

Stuart Mitchell

When the Stacy’s Rise Project announced it would expand its 2020 grant and mentorship program to support even more female founders with broadened services, women responded in kind – with 1,600 applicants, quadrupling last year’s numbers for a chance at $10,000 business grants, 1:1 executive mentorship and a dedicated team of professionals creating, producing and strategically placing advertising on their behalf. Among those adding their expertise to the 2020 Stacy’s Rise Project are Christen Press and Tobin Heath, world champion soccer players and co-founders of the purpose-led lifestyle brand re—inc.…

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