Day: 14 August 2020

Industry launches first Creative Apprenticeship programme

Stuart Mitchell

A large group of leading agencies, coordinated by the IPA and supported by Creative Pioneers, has developed the first apprenticeship scheme for young creatives, written by agencies for agencies. It has been designed to help diversify the traditional white, male, middle-class make-up of the creative department and will equip recruits from all backgrounds with the knowledge, skills and behaviours to become successful creatives. The Level 3 Junior Creative Apprenticeship Standard has been officially approved by the Institute for Apprenticeships and Technical Education and the training will be provided by Ravensbourne…

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Annual door drop volumes continue to decline year-on-year

Stuart Mitchell

The Data & Marketing Association (DMA) has revealed its latest insights into the door drop industry in its ‘Annual Door Drop Industry Report 2020’. The figures reveal a year of decline in terms of door drop volumes, with annual volumes falling from 5.4 billion last year, to 4.8 billion. The annual volumes have declined by nearly one billion in just over two years, reducing from 5.7 billion in 2017. According to the latest data, the number of door drops delivered per household, per week continued to decline – now down…

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Kent Community Foundation Receives Additional Support for Good Causes Affected by the Pandemic

Stuart Mitchell

Kent Community Foundation has received £470,000 from the Department for Digital, Culture, Media and Sport to support organisations across Kent and Medway. This new funding will be used to award grants to those who had previously applied to Kent Community Foundation’s COVID-19 Fund and were initially unsuccessful as the Fund was oversubscribed. The £470,000 from central government will be awarded by Kent Community Foundation as grants of up to £20,000, to cover essential running costs to organisations with an annual income of less than £1m, who are continuing to support…

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Big Win For Dame Emma Thompson And The Children’s Right2food Campaign

Stuart Mitchell

Dame Emma Thompson and the Young Food Ambassadors for the Children’s Right2Food Campaign are delighted to see children’s health made a priority in Part One of the National Food Strategy as several of the actions the Children’s Right2Food Charterare recommended in the new report launched today.   As the first major review of the UK’s food policy in nearly 75 years, the National Food Strategy contains urgent recommendations in the wake of the Covid-19 pandemic identifying Britain’s poorest children as at risk of getting “left behind” and describing the nation’s diet…

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The Gerety Awards judging commences!

Stuart Mitchell

The Gerety Awards judging is about to begin and the shortlist will be announced September 21 followed by live streaming of jury debates from around the world. The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the…

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