Day: 12 September 2020

The US launches a national Plastics Pact, supported by all sectors

Stuart Mitchell

The Ellen MacArthur Foundation’s Plastics Pact network expands further with the launch of the U.S. Plastics Pact at Circularity20. The Pact is led by The Recycling Partnership, with the support of the World Wildlife Fund (WWF). Ensuring plastic never becomes waste in the world’s largest economy will require unprecedented levels of innovation and collaboration. Today, more than 60 signatories unite behind a common vision for a circular economy for plastic, including businesses, government agencies, NGOs, universities, trade bodies, and investors. Together, the members of the first Plastics Pact in North…

Read More

CAP – Compliant advertising is a Snap – marketing on Snapchat

Stuart Mitchell

The ASA/CAP have released a post called: Compliant advertising is a Snap – marketing on Snapchat. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A multimedia messaging app that deviated from the more established model for social media platforms, Snapchat joined the online social ecosystem in 2011 and offered users a fancy camera, messages that expired and a separate section for branded content.  According…

Read More

Benjamin Moore Partners with National Trust for Historic Preservation on Campaign Celebrating Women’s Heritage

Stuart Mitchell

This year, as the US marks the 100th anniversary of the 19th Amendment granting women the right to vote, Benjamin Moore, and the National Trust for Historic Preservation are celebrating this historic milestone with a new program focused on the preservation of sites in America where women from all walks of life have made history. Together, Benjamin Moore and the National Trust identified sites rooted in women’s history and will help restore these places to their former glory. The collaboration is part of the National Trust’s multi-year campaign entitled, “Where…

Read More

Entravision Communications Corporation And The National Partnership For New Americans Join Efforts In National Voter Registration Campaign

Stuart Mitchell

Entravision Communications Corporation, and the National Partnership for New Americans (NPNA) organization, have announced they will collaborate through the “Vota Conmigo 2020” (Vote With Me) public service campaign, to reach out to hundreds of thousands of newly naturalized Americans of Hispanic heritage to encourage them to register and vote in the November 3, 2020 general election. As part of the “Vota Conmigo 2020” campaign, Entravision Communications and NPNA will engage the Spanish speaking community, particularly those who have recently naturalized, through a series of broadcast and digital public service announcements…

Read More

The Alliance to End Plastic Waste and Plug and Play Bring Innovation to Singapore to Tackle Plastic Waste

Stuart Mitchell

The Alliance to End Plastic Waste (Alliance) and Plug and Play announced today its 11 finalists for the Asia Pacific hub of the End Plastic Waste Innovation Platform – 90-day accelerator programme that supports startups on their innovations in ending plastic waste. The competitive via a virtual Selection Day was organized from Singapore. This is the organisers’ third selection hub, following successful programmes in Silicon Valley and Paris. Today, some three billion people in the world have limited to no access to municipal solid waste management systems. For example, according…

Read More