Tag: Snapchat

CAP – Compliant advertising is a Snap – marketing on Snapchat

Stuart Mitchell

The ASA/CAP have released a post called: Compliant advertising is a Snap – marketing on Snapchat. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A multimedia messaging app that deviated from the more established model for social media platforms, Snapchat joined the online social ecosystem in 2011 and offered users a fancy camera, messages that expired and a separate section for branded content.  According…

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HandsAway and TBWA\Paris create geolocated Snapchat filters dedicated to street harassment.

Stuart Mitchell

Violent behaviours experienced by women and their insidious components of insults and aggressions of all kinds, are a real scourge.  Countless studies show that almost 100% of women have already been victim or witnesses of a sexist assault. On the occasion of International Women’s Day, HandsAway presents #GhostInjuries. A Snapchat operation to federate and conscientise young women on a subject they know and experience every single day : street harassment. To demonstrate the shocking extent of the phenomenon, HandsAway in close collaboration with Snapchat created for each reported aggression, street…

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