Month: September 2020

ViacomCBS launches Vote For Your Life campaign in partnership with the Ad Council

Stuart Mitchell

ViacomCBS, in partnership with the Ad Council, is launching Vote For Your Life, a mass voter registration, early voting, and get-out-the-vote campaign crafted to respond to the specific challenges of the 2020 election season. Voter registration is down by as much as 70% in some states, largely affecting Millennials and Gen Z voters aged 18-30. Adding to this registration crisis, the pandemic is making it even more critical for all voters to learn about and take advantage of their options to vote early or absentee. As part of this campaign…

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DoSomething.org Registers Over 125k Young Voters and Announces New Partnerships For 250k Goal Ahead of 2020 Presidential Election

Stuart Mitchell

When DoSomething.org, the largest organization exclusively for young people and social change, launched its non-partisan 2020 voter registration campaign in January, Our 2020 Vision, it had a goal of registering 250,000 young people to vote ahead of the Presidential election. The nonprofit has surpassed halfway to that goal, having directly driven over 125,000 voter registrations to date this year. Seeing a recent surge of registrations during COVID-19 and the racial justice events taking place across the country, and with a majority of remaining registrations anticipated in September and October, DoSomething…

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AdTheorent Partners with Ad Council and Dollar General Literacy Foundation to Support the “Finish Your Diploma” High School Equivalency Campaign

Stuart Mitchell

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, and the Dollar General Literacy Foundation, which has helped more then 11 million individuals take their first steps towards literacy, announced campaign results from the “Finish Your Diploma” High School Equivalency digital advertising campaign. The Situation:A high school diploma can afford people…

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Mandy Moore Named Ambassador for Women’s Brain Health Campaign

Stuart Mitchell

Mandy Moore, whose character Rebecca on This is Us has drawn national attention to Alzheimer’s and dementia, has agreed to be the national ambassador to the Be Brain Powerful® campaign, an effort to empower women to take control of their brain health. “I’ve learned the importance of early detection and diagnosis for Alzheimer’s as I’ve researched for my role as Rebecca, and I’m honored to be an ambassador for Be Brain Powerful,” Moore said. “Early detection doesn’t happen often enough, and I’m looking forward to spreading awareness about brain health.…

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Hope For The Day Launches StigmaSwearJar.COM Campaign + Debuts Suicide Prevention Month PSA Inviting You To Tell Stigma How You Really Feel

Stuart Mitchell

Hope For The Day(HFTD), the global Suicide Prevention and Mental Health Education non-profit, launches StigmaSwearJar.com and debuts Suicide Prevention Month PSA inviting the community to tell stigma how you really feel! HFTD CEO/founder, Jonny Boucher talks about the need to normalize the dialogue on mental health challenges and the importance of starting with stigma. “The truth is, stigmas look differently for all of us. It’s important that we invite everyone to break the silence around suicide and mental health to gain their perspectives which we know leads to building better…

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