Tag: Dollar General Literacy Foundation

This Back-to-School Season, New PSAs Inspire Adults to Get Their High School Diploma— for Themselves and Their Communities

Stuart Mitchell

The Dollar General Literacy Foundation (DGLF) and the Ad Council recenyly announced new public service advertisements (PSAs) encouraging adults to take the first step towards a better future by completing their high school equivalency, such as their GED or HiSET. This latest iteration of the longstanding “Finish Your Diploma” campaign drives audiences to FinishYourDiploma.org to find free local classes at an adult literacy center near them using a ZIP Code search tool. The newest PSA material continues to celebrate the free support available to those interested in completing their high…

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Dollar General Literacy Foundation and Ad Council Launch New PSAs Empowering Adults to Get Their High School Diploma

Stuart Mitchell

Just as Americans focus on New Year’s resolutions and the positive changes they can make in their own lives, the Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing a new public service advertisements (PSAs) that demonstrate how getting a high school equivalency (e.g.  GED or HiSET) can have a positive, lasting impression on an entire family or community. The film was produced by Mofilm, a creative content agency that excels at authentically telling real people’s real stories. Their role beyond the end-to-end production was creatively developing the…

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Discovery Education and Dollar General Literacy Foundation Partner on New Initiative Promoting Literacy

Stuart Mitchell

Discovery Education recently announced the launch of a new education initiative – Discover Literacy – created in partnership with the Dollar General Literacy Foundation promoting literacy nationwide. Designed to support the development of critical literacy skills in K-2 students, Discover Literacy offers teachers, students, and caregivers access to a powerful suite of in-school and after-school digital resources at no cost. Discover Literacy’s standards-aligned resources are designed for wherever learning takes place. Addressing the five key literacy topics of phonemic awareness, phonics, fluency, vocabulary, and comprehension, Discover Literacy provides educators, students,…

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New “When You Graduate, They Graduate” Campaign from Dollar General Literacy Foundation, Ad Council, and BBH USA Highlights the Positive Impact of Earning a High School Diploma

Stuart Mitchell

The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs)  to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new “When You Graduate, They Graduate” campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. “The Dollar General Literacy Foundation believes in the power of education…

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AdTheorent Partners with Ad Council and Dollar General Literacy Foundation to Support the “Finish Your Diploma” High School Equivalency Campaign

Stuart Mitchell

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, and the Dollar General Literacy Foundation, which has helped more then 11 million individuals take their first steps towards literacy, announced campaign results from the “Finish Your Diploma” High School Equivalency digital advertising campaign. The Situation:A high school diploma can afford people…

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