Month: September 2020

PepsiCo’s Annual North America Greenhouse Accelerator Program Awards $100,000 Grant to Spudsy

Stuart Mitchell

PepsiCo has announced the winner of its second annual North America Greenhouse program: Spudsy* – a Costa Mesa, Calif., female-owned company that makes sweet potato puff snacks that are certified non-GMO, vegan, gluten free, and sources ingredients in a way that reduces food waste. The six-month business program, which began in February as COVID-19 was starting to change the retail landscape, awarded 10 emerging food and beverage brands the opportunity to partner with PepsiCo as they looked to scale their businesses. Collectively, the 10 participating companies in this year’s North…

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Kraft Heinz Names Global Media Agency Partners to Support Company’s Consumer-Centric Focus

Stuart Mitchell

The Kraft Heinz Company has announced that following an intensive competitive review, the company has chosen two agencies to support its media planning and buying around the world. Four media agencies participated in this eight-month global review. Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International* Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the…

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Subaru of America, Inc. Releases Second Annual Corporate Impact Report

Stuart Mitchell

Subaru of America, Inc. has released its second annual Corporate Impact Report. The report details the automaker’s commitment to its customers, commitment to the communities in which Subaru employees live, work, and serve, and commitment to upholding its core values, each and every day. “As we reflect back on 2019, I’m proud of how the Subaru of America family continued to live out our Love Promise,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “This annual report provides us with a platform to engage, learn, and…

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Channel 4 launches its Black, Asian & minority ethnic-led Indie accelerator

Stuart Mitchell

Channel 4 has launched its BAME-led Indie Accelerator – an innovative new approach to working with more production companies where the main shareholders, the leading decision makers or the creative leaders comprise those from a Black, Asian and minority ethnic background. In a two-year partnership with The TV Collective – an organisation founded by Simone Pennant MBE, which aims to connect BAME workers to paid opportunities in the media industry – Channel 4 will run this initiative twice over the next two years as part of a long-term strategic plan to…

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The One Club Names First Class of 15 Black Creatives

Stuart Mitchell

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to discourage those with no prior knowledge of advertising.   The inaugural class for ONE School East, starting September 8, are Trey Alston, Van Leigh Armer, Trey Bradley, Elizabeth Culton, Nicole Francois,…

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