Day: 2 October 2020

Alliance for Water Stewardship (AWS) North America Announces Google Achieves AWS Certification

Stuart Mitchell

The Alliance for Water Stewardship (AWS) North America have announced Google achieved AWS certification at its Mountain View, Calif., Los Angeles, Calif., and Dublin, Ireland campuses under the AWS Standard. Earning AWS certification for commercial office space demonstrates Google’s commitment to understanding the complex issues and opportunities within the watersheds it operates and to work with local stakeholders to achieve the five outcomes of water stewardship to include: sustainable water balance, good water quality, good water governance, the healthy status of important water-related areas (rivers, marshes, etc.), and safe water…

Read More

UNICEF uses online gaming to showcase potential, skills and creativity of refugee and migrant children

Stuart Mitchell

UNICEF have launched a new initiative using online gaming to challenge misconceptions about refugee and migrant children and showcase their potential, skills and creativity. ‘Reimagine the world like a gamer’ features a short film and digital mini game with refugee and migrant children cast as the heroes. Viewers and gamers are pushed to look beyond the circumstances and vulnerabilities of these children to see their potential and help them reach their goals. The film depicts the real-life stories of Nora, Sama and Pouya – three refugee and migrant children from…

Read More

ASA – Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’

Stuart Mitchell

The ASA/CAP have released a post called: Launching our Scottish ad campaign to promote our role in keeping ads ‘legal, decent, honest and truthful’. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a brand new advertising campaign in Scotland to promote our role in helping to keep all ads ‘legal, decent, honest and truthful’. The campaign has been developed in partnership…

Read More

Iceland Foods And UK’s Leading Campaigners Call On Government And UK Businesses To Commit To Transparent Plastic Packaging Reporting And Plastic Pollution Reduction Targets

Stuart Mitchell

Iceland is calling on the retail and wider business sector to become more transparent in their reporting of plastic packaging, as the supermarket continues to lead the way in the fight against plastic pollution. Four of the most influential campaigners on this issue – Friends of the Earth, Greenpeace, A Plastic Planet, and Surfers Against Sewage – are joining forces with Iceland to call for greater transparency. The call for transparency is also supported by the Environmental Investigation Agency, which together with Greenpeace produces an annual survey on plastic usage…

Read More

Science Based Targets initiative launches process to develop first science-based global standard for corporate net-zero targets

Stuart Mitchell

The Science Based Targets initiative (SBTi) has launched a process to develop the first science-based global standard for corporate net-zero target setting, to ensure that companies’ net-zero targets translate into action that is consistent with achieving a net-zero world by no later than 2050. The process is marked with the publication of a new paper that lays out the conceptual foundations for credible, science-based net-zero targets for the corporate sector. The 2018 Special Report on 1.5°C from the Intergovernmental Panel on Climate Change (IPCC) warned that global emissions must drop…

Read More