Tag: google

Brand Awareness Proven to Drive Share of Search, New Google and Tracksuit Study Finds

Stuart Mitchell

Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand investment for driving growth.  The study, “Return on Awareness,” combines Tracksuit’s always-on brand tracking data with Google Search insights. The findings show that brands with higher awareness consistently command a greater Share of Search, a metric widely recognised as a leading indicator of future market share, with the…

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Global businesses shape “next era of energy”, as new data shows hourly matching is becoming more mainstream

Stuart Mitchell

Leading global businesses have joined forces to shape the next era of energy through 24/7 carbon-free electricity – helping companies worldwide to strengthen resilience, gain better insight into electricity use and reduce exposure to fossil fuel price volatility. All eight companies joining the 24/7 Carbon-Free Coalition will measure and report their hourly matched electricity use in at least one market within the next 2 years. AirTrunk, AstraZeneca, Cathay Financial Holdings, Cathay Life, Google, Princeton Digital Group, Shree Cement and Unilever will share learnings and shape transition pathways, paving the way…

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Google and Energy Dome Advance Multi-Continent Energy Storage Buildout with First Bilateral Project in Ireland

Stuart Mitchell

Energy Dome, a leading long-duration energy storage technology developer, and Google announced their first bilateral commercial contract for a 23MW / 200MWh CO2 Battery project located in County Offaly, Ireland. The project is part of a long-term partnership the companies announced last year to deploy Energy Dome’s CO2 Battery technology at scale and advance Google’s ambition to expand access to affordable, secure and 24/7 clean energy for grids globally. This announcement is on the back of a 19 MW/200 MWh project in Arizona announced this month by Energy Dome, Google,…

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Launching the Green Industrial Grids Association to accelerate grid modernisation across Europe

Stuart Mitchell

A leading group of Europe’s energy users and grid technology innovators today launched the Green Industrial Grids Association (GIGA). The association has been created to support a fundamental transformation of Europe’s power system by accelerating the development of modern and digital electricity grids. GIGA fills a gap by bringing together companies with shared electricity needs to provide practical, user-driven insights on grid access, planning and system modernisation, perspectives currently missing from Europe’s energy discussions. GIGA’s members include Amazon, Electra, Fastned, Google, Hitachi Energy, Linde, Meta, Metlen, Milence, Microsoft and Siemens…

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AWS, Digital Realty, Google, Meta, Microsoft and Schneider Electric Call for Supplier Action to Help Decarbonize Digital Infrastructure

Stuart Mitchell

The Governing Body of the iMasons Climate Accord, a program of Infrastructure Masons, is calling on all suppliers serving data centers to support greater transparency in Scope 3 emissions as part of broader efforts to reduce the industry’s carbon footprint. Consisting of AWS, Digital Realty, Google, Meta, Microsoft and Schneider Electric, the Governing Body released an open letter today that explains the importance of widespread adoption of Environmental Product Declarations (EPDs), which are standardized, third-party-verified documents reporting the embodied emissions of a product. EPDs outline the greenhouse gas emissions of…

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