Google joins New Plastics Economy as Technology Partner

Google has joined the Ellen MacArthur Foundation’s New Plastics Economy initiative as a Technology Partner, and with other participating organisations, will scale-up solutions to eliminate plastic waste and pollution through its latest technology. Google has been a Global Partner of the Ellen MacArthur Foundation since 2015, working together on topics which range from consumer electronics and advanced technologies such as AI and machine learning to urban planning and construction. In 2019, Google announced its circular economy vision — to become a Circular Google in a Sustainable world. The company has…

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IPA welcomes Google crackdown on political advertising

The IPA has welcomed Google’s crackdown on political ad targeting and misleading claims, but the professional body for ad agencies continues to call for a platform-neutral, machine-readable register of all political ads and ad data online. According to Google, as of next week in the UK, campaigns will no longer be able to match their own database of prospective voters against Google’s user base, to target individuals across platforms such as YouTube and Google search. Google has also said that it will take action on obviously misleading statements in ads.…

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Project Understood Teaches Google to Understand People with Down Syndrome

The future is voice-first, but not for everyone. Because of their unique speech patterns, voice technology doesn’t always understand people with Down syndrome. By 2023, it is predicted that there will be 8 billion voice-enabled assistants. But what if the people who need them most are being left out? That is the impetus for the Canadian Down Syndrome Society’s (CDSS) new program “Project Understood,” a partnership with Google to ensure that people with Down syndrome aren’t left behind by the changes reshaping the digital world. Because people with Down syndrome…

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New collaboration steps up fight against disinformation

A new industry collaboration to tackle dangerous misinformation was announced by the BBC and partners today. Major news and tech organisations will work together to protect their audiences and users from disinformation, particularly around moments of jeopardy, including elections. Earlier this summer the BBC convened a Trusted News Summit, bringing together senior figures from major global technology firms and publishing. Recent events such as the Indian elections have highlighted the dangers of disinformation and the risks it poses to democracy, and have underlined the importance of working together around shared…

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Kastner & Partners’ Brandon Rochon and Google’s Robert Wong Win 2019 One Club | ADCOLOR Creative Awards

Brandon Rochon, managing CCO at Kastner & Partners, and Robert Wong, VP, Google and co-founder of Google Creative Lab, are recipients of this year’s prestigious One Club | ADCOLOR Creative Awards.  The honors were presented last night at the 13th Annual ADCOLOR Awards ceremony, taking place during the 2019 ADCOLOR Conference in Los Angeles. The One Club | ADCOLOR Creative Award recognizes creative professionals of multicultural background who have demonstrated noteworthy talent and achievement within the media, creative, digital and traditional advertising disciplines.  The honor is presented jointly by ADCOLOR,…

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