alva launches ESG Intelligence solution

alva, the Connected Intelligence company, has launched its Environmental, Social and Governance (ESG) solution, ESG Intelligence, providing unparalleled insights for companies grappling with the new post-Covid dynamics of stakeholder capitalism. Sustainability and ethical issues have never had a greater impact on corporations – thanks to Covid-19 and Black Lives Matter creating a chaotic environment for businesses, alongside longstanding concerns around everything from palm oil and carbon footprints to workers’ rights and executive pay. By proactively monitoring their ESG profile, companies can quickly identify emerging risks before they become material, while…

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British Heart Foundation charity shops team up with Depop

British Heart Foundation charity shops have partnered up with fashion marketplace app, Depop to reach a new audience of sustainable fashion lovers and have swiftly become a top seller on the platform. Following a successful trial, we are set to accelerate our partnership with fashion marketplace app Depop, to help raise vital funds for research into heart and circulatory diseases and reach a new shopping community.  Since launching the British Heart Foundation’s (BHF) Depop account, our preloved items have proved extremely popular with the channel’s style savvy community, who by shopping our selection of quality secondhand items, have already helped us become top sellers on the…

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Dance to make a difference to vulnerable children urges TV star Jamie Laing

TV star and Barnardo’s ambassador Jamie Laing is calling for disco divas, jive experts and “dad dancers”, to bust a move every day for a week to help raise money to support vulnerable children. Jamie is backing Barnardo’s new Dance Challenge, which will see people dance for 60, 90 or 120 minutes a day for seven days in a bid to raise money to help fund the leading national children’s charity’s vital services. Jamie said: “Dancing has been proven to help improve mood, reduce stress and anxiety so this challenge…

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CIPR Annual Report 2019; strong, resilient and sustainable

The Chartered Institute of Public Relations (CIPR) has published its 2019 Annual Report, celebrating its success in a year which helps define its purpose “more clearly than ever before”. The report (below) outlines the work of the Institute through the four key areas as outlined in our five-year strategy; leading practice development, building a resilient community, championing lifelong learning, and advocating public relations. It reflects on “more normal times” with highlights including: The launch of our ‘Recruiting for Public Relations Roles’ and ‘A Guide to Selecting PR Agencies and Independent Practitioners’ reports The publishing of our ‘Understanding Mental Health and Wellbeing’ skills guide, with the support…

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CAP – Consultation on the placement and scheduling of ads for cosmetic interventions

The ASA/CAP have released a post called: On the road again: Consultation on the placement and scheduling of ads for cosmetic interventions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Committees of Advertising Practice (CAP) – the body responsible for writing the UK Advertising Codes – are today, launching a public consultation on introducing new rules that would prohibit advertising for cosmetic interventions…

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