Day: 12 October 2020

Sun Life engages with NAACP Legal Defense Fund and the Smithsonian National Museum of African American History & Culture to support voter and educational initiatives

Stuart Mitchell

As part of Sun Life’s larger global efforts to combat racism and support organizations actively fighting for equality, Sun Life U.S. will be working with two organizations on the frontlines of promoting and fighting for racial justice and equality. Sun Life has partnered with the NAACP Legal Defense and Educational Fund, Inc. (LDF) and More Than a Vote, to support the nonpartisan “We Got Next” campaign aimed at voter education and recruiting young people to serve as poll workers in vulnerable Black communities across the nation during the 2020 general…

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National Campaign Encourages Dads to Show “#Dadication” in the Face of Challenges

Stuart Mitchell

Parents and families are facing new challenges amid the pandemic, but one thing hasn’t changed: the importance of dads being involved in their children’s lives. New PSAs announced today—created by the U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), the National Responsible Fatherhood Clearinghouse and the Ad Council—encourage fathers to show their “#Dadication” by making time for their kids, even when parenting isn’t easy. The new PSAs are the latest in an ongoing national campaign to encourage dads to be part of their children’s lives.…

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Sustainability Platform AWorld Launches Mobile App in Support of UN ActNow Campaign

Stuart Mitchell

In an effort to mobilize individual action on climate change and sustainability, the AWorld platform is launching a mobile app in support of the United Nations’ ActNow campaign. The app incentivizes people to take sustainable action through everyday habits that users can log and track. It also provides impact metrics, educational journeys, tips and quizzes, and engages users through eye-catching visuals and solutions-oriented content. Founded by Italian entrepreneurs Alessandro Armillotta and Marco Armellino, AWorld is a platform built to lead people toward a more sustainable, conscious and value-driven lifestyle. Powered by gamification,…

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Campaign Urges Governments at Next Year’s UN Climate Conference to Back Compulsory Climate Education and Literacy

Stuart Mitchell

EARTHDAY.ORG has launched a global campaign aimed at ensuring that all students receive quality, wide-ranging, climate education in schools across all grade levels and disciplines. The campaign encourages governments attending the crucial United Nations climate summit in 2021 to make climate change and climate literacy a core feature of school curriculum across the globe. In addition to EARTHDAY.ORG, early backers range from trade unions and teachers’ unions to environmental organizations, NGOs, and Mayors from around the globe such as the International Trades Union Confederation, National Wildlife Federation, and Labor Network…

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ANA’s Alliance for Inclusive and Multicultural Marketing Challenges Entertainment Industry to Recognize Cultural Authenticity and #SeeALL with Star Studded Emmy PSA

Stuart Mitchell

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven…

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