Day: 6 November 2020

CAP – Using consumers’ data for marketing – Consent and legitimate interest

Stuart Mitchell

The ASA/CAP have released a post called: Using consumers’ data for marketing – Consent and legitimate interest. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you haven’t received consent from a consumer, you don’t have a valid ‘legitimate interest’ for using their data and you don’t have another legal basis to rely on, you’re likely to breach the rules in Section 10 if you…

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Safeguard Hand Soap Brand Partners with Canvas to Reach Classrooms Nationwide with Free Hygiene Education and Product Donation

Stuart Mitchell

Procter & Gamble’s Safeguard soap brand and Instructure, the makers of the Canvas Learning Management System, are announcing their first-of-a-kind partnership providing schools nationwide with educational and product resources to help teach elementary students proper handwashing habits in line with CDC guidelines. The partnership and lesson plan was unveiled on Global Handwashing Day, at CanvasCon Online, an annual conference for educators and edtech experts held virtually this year. “As educators navigate a very different back-to-school season this year, we want to help them feel prepared and provide them with resources…

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Pampers® Bright Beginnings Envisions All Babies Are Read To From Birth With New Reading Initiative

Stuart Mitchell

Today four million children under the age of three have not been read to in their lifetime, yet reading to babies under three can significantly impact their core brain development through exposure to words. Pampers’ vision is that all babies are read to from birth and we are proud to announce a new Pampers Bright Beginnings Reading initiative. Research shows that reading books with a child beginning in early infancy can boost vocabulary and reading skills, however 45% of parents believe3 they should begin reading to baby at age two.…

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NGOs and Businesses Call for UN Treaty on Plastic Pollution

Stuart Mitchell

Major businesses issued a call today for a UN treaty on plastic pollution to address the fragmented landscape of regulation and complement existing voluntary measures, supporting the existing call from leading NGOs including WWF and the Ellen MacArthur Foundation for this important international agreement. In a joint report, The Business Case for a UN Treaty on Plastic Pollution, WWF, the Ellen MacArthur Foundation and Boston Consulting Group conclude that despite a doubling of voluntary initiatives and national regulations over the last five years, plastic waste continues to leak into the…

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America’s Top Young Scientist of 2020: 14-Year-Old Researches Spike Protein of SARS-CoV-2 Virus to Develop Novel Antiviral Drug to Combat Spread of COVID-19

Stuart Mitchell

3M and Discovery Education have named 14-year-old Anika Chebrolu from Frisco, Tex. the winner of the 2020 3M Young Scientist Challenge (#YoungScientist), the nation’s premier middle school science competition. Anika used in-silico methodology for drug discovery to find a molecule that can selectively bind to the spike protein of the SARS-CoV-2 virus to find a cure for COVID-19. The SARS-CoV-2 virus is the cause of hundreds of thousands of deaths worldwide and was declared a worldwide pandemic and public health emergency earlier this year. With the virus continuing to spread far…

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